branding– tag –
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22 buffalo-breeding households join forces: Bac Quang's bet on a buffalo-meat brand
In Bac Quang commune, Tuyen Quang province, in northern Vietnam, 22 farming households engaged in buffalo breeding have set up a dedicated organization. On August 11, an inaugural ceremony was held at the cultural hall of Thanh Son hamlet, and the organization was named the "Occupational Farmers' Branch for Buffalo Breeding (Chi hoi Nong dan nghe nghiep chan nuoi... -
Pigs raised on tea leaves: Thai Nguyen's bid to brand "green-tea pork"
Thai Nguyen University of Agriculture and Forestry tested blending 1–5% green-tea powder on 72 pigs. It has trademarked "green-tea pork," which commands a 20% higher live-weight price. We explain the branding of Vietnamese livestock and the key points for Japanese sourcing and processing. -
Renewing old trees by grafting: branding a growing region for native longan
In Thai Binh, Tuyen Quang province, old longan trees are being top-grafted and renewed with the native variety An Van. We unpack the growing-area strategy of heirloom variety, branding, and export from the perspective of Japanese fruit-and-vegetable buyers. -
In Quang Ngai Province, a 35-year-old revives sericulture — a 12-household group earning over 1 million yen a year, as a traditional producing region gets moving
In Buon village, Nghia Giang commune, Quang Ngai Province, 35-year-old Ton Long Quy has revived sericulture. Leading a joint group of 12 households and running 10 cycles a year, he secures a net profit of about 380,000 yen per cycle. By switching to rack rearing, he has cut labor by 50% and produces export-grade cocoons. -
From coffee husks to "cascara tea"—a by-product transformed into four times the value of green beans
Vietnam's Phuc Sinh has commercialized "cascara tea," made by drying and processing the discarded husks of coffee cherries. Exporting it to three European countries at four times the unit price of green beans, it is leading the growth of processed-coffee exports of US$1.78 billion (up 50.4% year on year). -
How to raise incomes in Vietnamese agriculture: eight strategies to boost farmers' earnings
We explain strategies for raising incomes in Vietnamese agriculture. We introduce ways to improve farmers' earnings through high-value-added crops, produce processing, and direct sales. -
How Can Asia's Smallholder Farmers Raise Their Earnings? 8 Measures That Lead to Higher Incomes
We explain how Asia's small-scale farmers can raise their earnings. We introduce measures that lead to higher incomes: high-value-added crops, joint sales, and the adoption of technology. -
How to Succeed at Branding in Asian Agriculture: 7 Strategies to Raise Value
We explain strategies for successful branding in Asian agriculture. We introduce ways to raise value through geographical-indication (GI) certification, quality standards, and marketing. -
How to Succeed at Sixth-Industrialization in Vietnamese Agriculture: 8 Strategies to Add Value
We explain strategies for successfully pursuing sixth-industrialization in Vietnamese agriculture. We introduce methods and success stories for raising added value through processing and sales.
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