17 articles
Branding & Marketing
GI Registration & Brand Strategy
Branding & Marketing– category –
GI Registration & Brand Strategy
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The Mango Tan Hoa Standardizes on 30 ha; the Next Growing Region Japan's Buyers Are Scouting
Can Tho City's Tan Hoa cooperative is standardizing the quality of the "Cat Hoa Loc" mango across a roughly 30 ha standardization zone, aiming for direct contracts with companies. We read it from the perspective of developing mango growing regions for Japan. -
Dak Lak Durian Festival 2026: 8 Villages Streaming via KOCs Sold Out 262 Tonnes
At the Dak Lak Durian Festival 2026, government-led "1 village, 1 KOL/KOC" live streaming sold about 262 tonnes and 20.4 billion dong across 8 villages. From the design of farm-direct sales that ran alongside a 350-tonne auction, we organize the points Japan's farm-direct and e-commerce players should adapt. -
Cao Bang Province's Glass Noodles Head to the US: The Frontier Sales Channel Opened by Tan Viet A's Four-Star Product
In Cao Bang, a mountainous province in the far north of Vietnam, the glass noodles "Mien Dong" made by the Tan Viet A cooperative are on US shelves. This product, which first shipped 4 tonnes in January 2025, is the first Cao Bang OCOP-certified item to reach the US market. Having expanded its raw-material sourcing across Southeast Asia... -
Quang Tri's Arabica: The Gap Between 26,000 Dong per kg of Green Beans and 280,000 Dong for the Finished Product
In Huong Phung, Quang Tri Province in central Vietnam, the field of Le Trang, who grows Arabica on one hectare, produced about 20 tonnes of fresh cherries in 2025. The average unit price at which he hands them to processors is 26,000 dong per kg (about 149 yen). The same beans ultimately, in specialty... -
Y Pốt Niê of the Ede People, Who Quit Being a Doctor, Sells Dak Lak Coffee to the US Under His Own Name
A doctor who worked for about four years at a hospital in Dak Lak Province took off his white coat and carried his hometown's coffee to the US under his own brand. Y Pốt Niê of the Ede people (English name Henry) formally quit medicine on May 15, 2019, and sells beans from K'La hamlet, Dray Sap commune, Krong Ana district, where he was born and raised, under the name "Ê Đê Càfe"... -
22 buffalo-breeding households join forces: Bac Quang's bet on a buffalo-meat brand
In Bac Quang commune, Tuyen Quang province, in northern Vietnam, 22 farming households engaged in buffalo breeding have set up a dedicated organization. On August 11, an inaugural ceremony was held at the cultural hall of Thanh Son hamlet, and the organization was named the "Occupational Farmers' Branch for Buffalo Breeding (Chi hoi Nong dan nghe nghiep chan nuoi... -
A university-educated Tai woman returns home to build a Lai Chau honey cooperative with nine villagers
In the mountains of Lai Chau province in northwestern Vietnam, a woman who returned to her hometown instead of moving to the city runs a beekeeping cooperative. Lo Thanh Xuan (born 1994), a Tai woman living in Ban Khoang, Muong Than village, came back to the village holding a university degree in rural development... -
A man who self-taught the cultivation of an over-harvested medicinal herb and grew it into a 40-hectare contract-farming area
On Hon Heo mountain in Khanh Hoa province in south-central Vietnam, a farmer self-taught the artificial cultivation of "xao tam phan," a native medicinal plant that had once nearly been harvested to extinction, and built it up into a growing area of more than 40 hectares of contract cultivation. The central figure is the head of Ba Ninh Company, and the province's medicinal plant... -
Guavas on poor sandy soil bring in 3.6 billion dong a year: a Dak Lak farmer's "grow it and sell it" blueprint
In Ea Sup, Dak Lak province in Vietnam's Central Highlands, on poor sandy soil that dries white in the dry season, the woman farmer Nguyen Thi Bich earns annual sales of 3.6 ty dong (3.6 billion dong, about 20.9 million yen at roughly 58 yen per 10,000 dong) from two hectares of guava and pomelo... -
80 hectares of greenhouses become a brand: the day Binh Duong muskmelon aims for the gift market
Phu Giao district in Binh Duong province, southern Vietnam, has set out a plan to turn its locally grown muskmelon into a regional brand as "Phu Giao muskmelon" and to expand sales-channel partnerships with cooperatives and companies. On July 9, 2026, government officials, farmers, cooperatives, and distribution firms sat down together, and production standards...
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