Industry News

In an ethnic-minority village on the border of Quang Ninh province, there is a move to turn the medicinal root "dia lien" into a growing area on 10 ha and aim for OCOP certification. We unpack the practical implications of growing-area formation for Japanese importers and agricultural professionals.

Can Tho, Vietnam, is abandoning the Queen variety, degraded by extreme heat, and switching to the disease- and heat-resistant MD2. We interpret its integrated network from cultivation to processing and the implications for Japanese frozen- and canned-raw-material sourcing.

In Thai Binh, Tuyen Quang province, old longan trees are being top-grafted and renewed with the native variety An Van. We unpack the growing-area strategy of heirloom variety, branding, and export from the perspective of Japanese fruit-and-vegetable buyers.

Carrying the Arabica of Son La province in northern Vietnam, a 25-year-old barista heads to the Brewers Cup world championship. We unpack the growing area's move into specialty coffee and the implications for Japanese roasters and importers.

The effort of a former oil-field engineer protecting 64 hectares of coral reef in a Da Nang fishing village. We interpret the implications that co-management—shifting fishing pressure to tourism—poses for Japanese seafood buyers and growing areas.

The cinnamon-growing area of Tra My in Quang Nam province in central Vietnam is moving away from exporting raw bark toward deeper processing into essential oils, cosmetics, and health foods. We read the value-adding strategy of the world's largest cinnamon exporter from a Japanese buyer's perspective.

A mangosteen orchard in Can Tho has turned its old trees into a tourism resource by attaching QR codes, names, and tree ages. We unpack this Mekong move from supplying raw materials to selling a story, and the implications for Japanese dried fruit, gifts, and growing-area branding.

Lang Son province in northern Vietnam has upgraded macadamia to a strategic export crop. We examine its 2030 target of 6,000–8,000 hectares and Macca & Sachi's building of an integrated supply chain, in light of global supply and demand and Japanese nut imports.

DT Group in Khanh Hoa province has obtained the Vietnamese organic standard TCVN 11041 for sea grapes. We examine production on the order of 300 tonnes a year and its impact on Japanese imports and OEM.

In an organic-coffee demonstration in Gia Lai province, the target yield was exceeded by 58%, making it more profitable than conventional farming. We interpret, from a Japanese coffee-sourcing perspective, this small-farmer partnership model that, with EU organic plus QR tracking, signed a long-term purchase contract with a major company.