Vietnam– tag –
-
Nuts
Vietnamese Cashew's Largest Market Shifts from the US to China; Japan Competes for Its Place in the Buying Order
In 2025, Vietnamese cashews came to US$5.229 billion on a customs-clearance basis, with China at US$1.115 billion overtaking the US at US$975 million for the top spot. The trade fair heads to Buenos Aires. We have organized the bargaining chips Japan's procurement can hold. -
Fruit
Durian exports to South Korea up 188% in seven months: what should Japanese buyers prepare?
Vietnamese durian exports to South Korea rose 188% in January–July to US$2.4 million. The amount is small, but we read the significance of this test market in breaking down dependence on China, and the preparations Japanese buyers can make now. -
Exports to Japan
Nam Viet breeds tilapia with the UK's Benchmark, building a quality receptacle for white fish
The major Vietnamese pangasius company Nam Viet has formed a long-term partnership with the UK's Benchmark on breeding Nile tilapia. Through ASC and BAP certification and genetic improvement, the options for white-fish raw materials used by Japanese foodservice are widening. -
Fruit
22 Vietnamese firms at Hong Kong's Asia Fruit show: the names of partners moving beyond China
Twenty-two Vietnamese companies exhibited at 24 booths at Asia Fruit Logistica 2026 in Hong Kong. We lay out the real names of exhibitors targeting India and the Middle East, and the sourcing routes Japanese produce buyers should read. -
Coffee
EUDR-compliant lots fetch US$50 more per tonne: Vietnamese coffee rebounds at year-end
For Vietnamese coffee, EUDR-compliant lots trade at US$50 more per tonne. Some 35–40% of supply is compliant, and over 30% of the cultivated area holds sustainability certification. For Japanese roasters and buyers, we lay out the practicalities of how certification compliance ties directly to a price premium. -
Fruit
Vietnamese durian exports of US$1.47 billion: why frozen stops at a price on par with fresh fruit
Vietnam's durian exports reached US$1.47 billion in January to July 2026, but the value is skewed toward fresh fruit, with frozen stuck at only about 20% of the fresh-fruit level. We unpack the room for Japan to fill the thinness of processing and branding through processing and OEM supply. -
Exports to Japan
Vietnamese pangasius exports to Japan shift from volume to quality: the supply margin that 11% in processed goods shows
Vietnamese pangasius exports to Japan are expanding from mainly frozen fillets to seasoned and ready-to-eat processed products. Using VASEP's categories, the 2025 export value, and Kura Sushi's adoption as clues, we lay out the supply conditions Japanese buyers should grasp and the room in ready-to-eat and aging-population demand. -
Market conditions & price trends
US cherries fetch up to 4,500 yen/kg in Vietnam; imports rise 9.3% despite frost damage
US cherries carried a price of up to 800,000 dong per kilo—about 4,500 yen in Japanese currency—on Vietnamese shelves. After spring frost damage that struck Washington State cut this season's production by 23% and shipping costs were added on top, red cherries are 80–90% higher than the previous year and yellow cherries up to 95% higher. Even so, 2026... -
Organic farming
Vietnam's 35 hectares of noni target South Korean and US exports with USDA organic certification
Ho Chi Minh City's Trang Linh established 35 hectares of noni production on the volcanic-ash soil of the former Xuyen Moc. Expecting USDA organic certification in August 2026, it is heading for South Korean and US exports. We read its design leaning toward processing across seven product lines, and the niche position it holds for Japanese functional-ingredient sourcing. -
Exports to Japan
Stopping illegal fishing trips with 2,100 phone calls: An Giang province hones its catch management
An Giang province used about 2,100 warning phone calls over six months to urge fishing vessels that had lost communication to comply with fishing rules. We read how the tightened management of Vietnamese wild-caught seafood, moving toward the lifting of the EU yellow card, affects the reliability of Japanese sourcing.