Vietnam– tag –
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Branding & Marketing
Ninh Binh's 60 OCOP booths: the "number of stars" that counts in Japan's growing-region selection
Ninh Binh province held an OCOP specialty-products week from June 26 to 30. We explain how Japanese food buyers can read this regional certification system, with 60 booths and about 70 items on display, as a clue for narrowing down growing areas. -
Fisheries & Shrimp
The day a blueprint for quality is born for Vietnamese saltwater fish
Vietnam has drafted equipment standards for industrial marine aquaculture for the first time. What does this system, to be established in 2026-2027, mean for Japanese buyers who source Vietnamese farmed fish? We read it from the perspective of traceability and quality standards. -
Coffee
The day Buon Ma Thuot's beans come out as "powder": how Japanese procurement moves
Trung Nguyen Legend has broken ground on a Robusta deep-processing plant in Dak Lak province, investing 98.9 billion dong (about 6.09 billion yen). We unpack what the new spray-drying capacity of 1,000 kg/h will demand of Japanese roasters' and trading companies' raw-material sourcing. -
Exports to Japan
"Proof of origin" for Vietnamese tuna goes from paper to electronic; transparency for Gia Lai's 4,000 vessels
Gia Lai province has begun a monthly subsidy for electronic fishing logbooks on 4,000 fishing vessels of 12 m or more. Using eCDT, it digitally tracks the origin of catches to address the lifting of the EU yellow card and origin certification for exports to Japan. We unpack the impact on Japanese tuna and skipjack importers. -
Smart farming
A former fisherman earns 12 billion dong a year: three-stage shrimp farming on the Thanh Hoa coast
Le Van Phuong, a former fisherman in Thanh Hoa province, produces 50–70 tonnes of whiteleg shrimp a year with a three-stage closed-recirculation system across 5 hectares and 38 ponds. From a site with a net profit of 5 billion dong, we explain the real picture of the advancement of Vietnamese shrimp that Japanese importers should read. -
Exports to Japan
Vietnam's nationwide system for tracking durian by QR, and how Japan's growing-area verification changes
On July 1, Vietnam fully launched a national traceability system for agricultural, forestry, and fishery products. We explain how this system, which began with QR tracking of durian, will change the origin-verification practices of Japanese importers and retailers. -
Fisheries & Shrimp
A major clam-processing firm reveals the shift to overseas buyers' 'small-lot orders'
Lenger, a major Vietnamese clam processor, has revealed a shift by overseas buyers from long-term contracts to small-lot orders. We read the bivalve market, growing at +29% in Spain and +49% in the United States, and the implications for Japan's shellfish sourcing. -
Agritech
Listed Vietnamese BAF breaks ground on a 55-ha closed pig farm: how will procurement quality change
The major listed Vietnamese company BAF has broken ground on a high-tech pig farm in Gia Lai province with a scale of 5,000 sows and 60,000 fattening pigs. We unpack the background to the US$50 million FMO loan and the signals of environmentally conscious livestock farming that Japanese food trading companies and sourcing managers should note. -
Branding & Marketing
In Quang Ngai Province, a 35-year-old revives sericulture — a 12-household group earning over 1 million yen a year, as a traditional producing region gets moving
In Buon village, Nghia Giang commune, Quang Ngai Province, 35-year-old Ton Long Quy has revived sericulture. Leading a joint group of 12 households and running 10 cycles a year, he secures a net profit of about 380,000 yen per cycle. By switching to rack rearing, he has cut labor by 50% and produces export-grade cocoons. -
Agritech
In Moc Chau, Son La province, a 35-year-old man runs a Korea- and FAO-backed smart greenhouse—harvesting 18 tonnes of bell peppers for a gross profit of 20 million yen
On the Moc Chau plateau in Son La province, 35-year-old Vu Van Hieu realized greenhouse bell-pepper cultivation using a "next-generation smart farming" project backed by the FAO and the South Korean government. He harvested 18 tonnes from 1,836 square meters, securing a gross profit of about 20 million yen in three months.