Exports to Japan

The major Vietnamese seafood company Nam Viet (NAVICO) has formed a long-term partnership with Norway's Benchmark Genetics Norway (BGN) on the selective breeding of Nile tilapia. It was announced simultaneously from An Giang province and Bergen, Norway, on August 5, 2026. Selling fish...

At "CAFERES JAPAN 2026," an exhibition for foodservice and cafes held in Tokyo, two Japanese roasting companies stopped at the joint booth of Ho Chi Minh City's Green Economy Cooperative and Total Feeling Specialty Coffee. The specialty-coffee roaster Tokyo Coffee, and the UCC Group's U...

The Vietnamese food company Lien Viet Xanh Food Group is targeting the Japanese and South Korean markets with processed squid and octopus for sushi toppings. Its 2026 export-sales target is about US$30 million (roughly 4.5 billion yen at an approximate rate of 150 yen to the dollar). It has already piled up about US$16 million in the first half, and for the second half the remaining...

The Vietnamese seafood processor and exporter Huy Nam is building up its mainstay shrimp supply to Japan ahead of the year-end sales season. Nguyen Nam Vinh, the company's vice president, revealed that it is pursuing three moves at once: expanding into farming, diversifying markets, and maintaining supply. As of August, orders...

In Europe, Alaska pollock has topped US$5,000 per tonne, and the cod quota is also at its lowest level in 30 years. Vietnamese pangasius exports reached US$1.3 billion in January to July 2026, up 8.8%. We lay out, from a practical standpoint, the knock-on effects for Japan's white-fish sourcing and why to act now, while supply is thinning.

Vietnamese tilapia exports to Japan rose 54% in the first half of 2026. We unpack, through the numbers and the global supply and demand for white fish, how a fish once used as a substitute for sea bream at conveyor-belt sushi is opening up the Japanese market as a sashimi-grade, high-value-added product.

Vietnam, ranked seventh in the world, is moving toward full membership in the WCPFC. We read how efforts to fill the gaps in fisheries data, with observer coverage at 0% and operation records at 25 to 50%, connect directly to Japan's tuna sourcing and traceability requirements.

At a meeting on July 30, the Vietnam shrimp association made the domestic production of seed stock its top priority. We read the four measures to end dependence on imported broodstock, and what the supply stability behind US$2.3 billion in first-half exports means for Japanese sourcing.

A farmer in Quang Ninh province has converted unprofitable shrimp ponds into land-based farming of saltwater grouper. We read this trial, which aims for 3 to 4 kg over two years from 5,000 fish on 5,000 square meters, from the perspective of typhoon risk and sourcing for Japan.

Brazil's prohibition bill 6.331 exposed Vietnamese tilapia's 54% dependence on Brazil. We lay out its quality-focused market diversification into the United States, Europe, Japan, and the Middle East, and the supply and prices that Japanese buyers should watch.