Durian– tag –
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From September to December, Vietnamese durian is the lead of world supply; the sourcing window opened by Thailand's off-season
Vietnamese durian reached US$1.77 billion in eight months, up 47.1% year on year. September to December, when the Central Highlands peak season overlaps with the gap in Thailand's summer crop, becomes the gateway for Japanese buyers to shift their weight to Vietnamese product. -
From coffee to durian: the choice of a farmer whose income grew sevenfold
A 56-year-old farmer in Dak Lak province who switched from coffee to durian has an annual income of US$76,000. We examine the real picture of the switch driven by Chinese demand, and the implications Japanese buyers should read now. -
Vietnamese tropical fruit opens the Turkish market: a bid for export diversification with coconut and frozen goods
Vietnam's tropical fruits have set Turkey as their next sales channel. In a local survey released on August 11, 2026, by the Vietnam Trade Office in Turkey, fresh coconut, dragon fruit, mango, and durian, along with frozen fruit and IQF (individual quick-frozen) products, are seen as promising items for which Turkey has little room to produce... -
80% Grade A at 62,000 dong per kilo: a Dak Lak durian farmer evened out quality through fertilization
Even as farm-gate durian prices fall, Le Van Tuong of the Tan Son area, Krong Ana district, Dak Lak province, sold out his 1-hectare plot at 62,000 dong per kilo (about 350 yen at roughly 175 VND to 1 yen). His Grade A rate was over 80%. Having chosen buyers by even quality rather than price, in sourcing to Japan the "standard... -
China buys US$846 million of Vietnamese durian in the first half, emerging as its second-largest supplier
In the first half of 2026, the Vietnamese durian China imported reached US$846 million (about 125.2 billion yen at 148 yen to the dollar). This accounts for about 18% of China's total durian imports, and Vietnam has established itself as the "second-largest supplier" after Thailand in the Chinese mainland market. The figures, from a VietnamPlus dated August 10... -
The peak of Dak Lak's 41,000 hectares of durian shows the sourcing know-how of 280 growing-area codes
In the Buon Ma Thuot area, the center of Dak Lak province in Vietnam's Central Highlands, the Dak Lak Durian Festival opened on August 15, 2026. The aim of the event is to promote the regional brand and expand export markets, but what Japanese food buyers should read is not the festival's glamour. What Dak Lak holds as a province... -
Exports up 30% yet wholesale prices halve in China: the paradox of Vietnamese durian and market diversification
Vietnam's durian exports reached about US$1.8 billion in January–July 2026 (roughly 270 billion yen, a rough estimate at about 150 yen to 1 USD), some 30% above the same period a year earlier. Even as volume grows, wholesale prices at the Chinese border have fallen to nearly half for some varieties. This paradox, in which the unit price sinks the more volume rises, is, toward China... -
Vietnamese durian toward a record US$4.5 billion as China expands inspection labs to 50
On July 31, China Customs additionally accredited 18 Vietnamese testing labs, bringing the total to 50. The congestion in customs clearance to China has eased, and 2026 durian exports are heading for a record US$4.5 billion. We unpack the imbalance of 90% of exports going to China and the impact on Japan's frozen-durian sourcing. -
India opens its market to Vietnamese fresh durian in July, the first large market to break single-pole dependence on China from the outside
In July 2026, India officially opened its market to fresh Vietnamese durian, moving ahead of Thailand with no additional quarantine. We read what this means as the first large-scale diversification destination for Vietnamese durian, which has staked most of its earnings on the single Chinese market, and the knock-on effects that the scramble for fresh fruit will have on Japan's frozen sourcing. -
The standardization of Dong Thap fruit, with region codes brought down to the "farmer level"
Dong Thap province, Vietnam's largest fruit-growing area, is advancing standardization through more than 2,700 cultivation-plot codes and the linking of more than 130 agricultural cooperatives. A 28-household durian cooperative manages cadmium on its own. We lay out the on-the-ground changes that Japanese importers should note.
