Greenfeed, a major Vietnamese company that handles everything from feed and pig farming to meat processing, launched "G-Link," a platform for trading meat pigs (live pigs) online, in early June 2026. It is a system that completes quality inspection, volume selection, price negotiation and contract signing on a single screen, driving a wedge of digitization into Vietnam's pig distribution, where live trading left to market prices via middlemen (traders) had been the mainstream. If the prices and histories of live pigs are made visible, the ripple reaches Japan's meat procurement too, through processing and export. For operators considering sourcing Vietnamese pork and processed goods, it is material for gauging how far the transparency of growing regions will be guaranteed.
What is Greenfeed's "online pig exchange"?
G-Link is an order-and-delivery platform that directly connects Greenfeed's pig supply network with buyers. Buyers can access it on PC or smartphone without constraints of time or place, confirm shipment-lot information, and then select volume to match their own needs and place orders. What is new is that it replaces processes that had relied on phone calls and face-to-face (direct) negotiation on site with operations on screen.
What Greenfeed stresses is "transparency." It says buyers can, before purchasing, confirm supply-source data such as information on the target pig herd's biological safety (biosecurity) and its vaccination status. By bundling quality inspection, lot selection, price negotiation and contract into a single path, it is designed so buyers can themselves trace which pigs came from what raising environment. The key point is that it has attached the attribute of history to the live pig, a "market commodity."
Why digitize live-pig distribution now?
Vietnamese live pigs have long been traded according to a "pork price (heo hoi)" that fluctuates daily with regional supply and demand. Between farmers and slaughterhouses, middlemen enter, and both price and quality information often move by word of mouth. As a result, buyers found it hard to grasp raising history and vaccination status in advance, and had no choice but to procure while carrying disease risk and quality variation. Having been through African swine fever (ASF) outbreaks, the value of supply networks that can prove biosecurity rises year by year.
Behind Greenfeed's ability to make this move is its business scale. The company is a top-tier feed maker in Vietnam, with an annual feed supply capacity of about 2.5 million tonnes and management of up to 120,000 breeding sows. It is said to be the only Vietnamese company among the world's top 49 pig-farming companies, and its after-tax profit in 2024 reached about VND 2.106 trillion (about JPY 12.8 billion converted at JPY 1 ≈ VND 165; the exchange rate is a guide as of July 2026). It is precisely because it runs a "3F" structure vertically integrating Feed, Farm and Food that it can itself guarantee supply-source history and put it on the trading screen. Turning it into a platform can be read as a move to turn this integrated-production strength into a weapon for buyers.
Moves on the growing/raising side centered on transparency are spreading beyond pig farming too. The large closed-type pig farm that listed company BAF has begun building, and the flow of digital proof of origin that has started in fruit and seafood, all march in step in the direction of showing buyers "who raised it and how." G-Link can be called the pig version of that.
The current pig market and the conditions under which G-Link operates
It is worth grasping the market conditions under which G-Link began operating. As of July 4, 2026, Vietnam's live-pig prices were split by region as follows.
| Regions | Live-pig price (per kg) |
|---|---|
| North | VND 65,000–66,000 |
| Central and Central Highlands | VND 61,000–65,000 |
| South | VND 60,000–63,000 |
That day's price movement stayed within a small range of about VND 1,000 across the three regions, with the north relatively high and the south cheaper. Precisely because it is a market where regional gaps of several thousand dong per kg arise daily, a system that lets buyers compare price and quality on screen and then order means more material for procurement decisions. The swing of the market itself does not disappear, but the difference from before lies in being able to match up "which pig, at what price, with what history" on the same screen.
How the field and the industry are taking it
From the pig-farming field, expectation for trade with visible history and bewilderment at changing conventions coexist. From buyers accustomed to face-to-face dealing with middlemen, there are voices asking "how far the commercial custom of negotiating with a partner whose face you can see will be replaced by on-screen selection." On the other hand, from the processing and retail side, there are assessments that "being able to confirm vaccination status and biosecurity before purchase is big in procurement that carries disease risk."
What stands out as an industry view is the perspective that sees the advance of vertical integration by majors as "concentration of pricing power." If a company that holds everything from feed to meat also has a platform, the position of small and medium middlemen and small-scale farmers may change. Conversely, there is also a positive reading that supply sources unable to prove history become less likely to be chosen, leading to an across-the-board lift in a region's hygiene and quality. Either voice backs up that live pigs are changing in character from a "commodity left to market prices" to a "procurement target with history attached."
Implications for Japan's meat procurement and processors
There are not many occasions for Japanese import and processing firms to source live pigs directly from Vietnam. But the direction a platform like G-Link shows will surely ripple through to the procurement of processed goods and meat raw material. When handling Vietnamese pork processed goods, sausage or ham raw material, a growing region that can confirm the supply source's raising history, vaccination status and biosecurity in primary data carries a lighter audit and quality-assurance burden than one that cannot. The point that it can lower the man-hours of credit and quality checks before trading works all the more for operators running procurement with few people.
In practice, it helps to see it as having gained another yardstick when asking Vietnamese trading partners "from which production network, with what history, do you source." If a vertically integrated company like Greenfeed is electronifying history, it is worth nailing down at the contract stage how to build that information into one's own traceability requirements. Conversely, supply networks that can only present history on paper or orally become easy to put at a disadvantage in future price and terms negotiations. Transparency of the growing region also means "more questions you can ask" for the buyer.
Ripple effects on the market and supply chain
If live-pig trading is digitized, the data of upstream feed and breeding pigs and downstream meat processing and retail also become easier to link. If a feed maker can make its own farms and shipments visible end-to-end, a loop turns in which the effects of feed formulation and disease measures are matched against shipment data and improved. This flow is the same structure as what is happening ahead in fruit's QR traceability and seafood's electronic proof of origin, with pig farming following.
In the medium to long term, a polarization may advance in which trade gathers with supply networks that can prove history, while those that cannot are pushed into price competition. From the Japanese procurement side, it is worth viewing "how far a growing region can itself disclose data" as a judgment axis maturing alongside price and delivery when choosing Vietnamese meat and processed goods.
Practical information and related links
Operators considering sourcing Vietnamese meat and processed goods will find later steps easier if they confirm, at the quotation stage, in what format a supply source can provide raising history and hygiene information. Because moves toward growing-side transparency are spreading beyond livestock, it is worth grasping the following cases as well.
- A commentary on the large closed-type pig farm listed company BAF has begun building, and how procurement quality changes
- The nationwide QR-traceability system that started with fruit, and its impact on growing-region confirmation for Japan
- The field of proof of origin moving from paper to electronic in seafood (Gia Lai province's tuna)
Summary
Greenfeed's G-Link is a move that shifts Vietnam's live-pig distribution from "direct trading left to market prices" to "digital procurement with history attached." By a vertically integrated company holding everything from feed to meat having a platform, the transparency of supply sources becomes built into the premise of trade. For Japan's meat and processed-goods procurement side, the next practical action is to confirm with Vietnamese trading partners the disclosure format for raising history, vaccination status and hygiene proof, and to nail down at the contract stage how to connect it to one's own traceability requirements. It is worth adding "whether a growing region can itself put out data" to the procurement yardstick alongside price and delivery.
