266 articles
Agribusiness
Agribusiness– category –
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Agribusiness
A woman who quit her post as a women's union officer signs a three-year contract with Australia for soursop tea
Soursop grown under coconut palms is processed into tea and jam, with up to 1,000 boxes shipped to Australia each month. We unpack the details of this small-scale, D2C-style processing, a 15 ha partnership producing 7 tonnes a month, from the perspective of Japanese dried-fruit OEM. -
Exports to Japan
Drought land turns into raw-material fields: Vietnamese sorghum targets the Middle East through Halal
Vietnam's QHC Group has signed a first export contract worth US$5 million for processed sorghum products with Malaysia's Antah Group. We unpack the circular model that turns dry land into raw-material fields, and its halal compliance, from the perspective of Japanese ingredient sourcing. -
Agribusiness
Listed Vietnamese BAF breaks ground on a 55-ha closed pig farm: how will procurement quality change
The major listed Vietnamese company BAF has broken ground on a high-tech pig farm in Gia Lai province with a scale of 5,000 sows and 60,000 fattening pigs. We unpack the background to the US$50 million FMO loan and the signals of environmentally conscious livestock farming that Japanese food trading companies and sourcing managers should note. -
Agribusiness
Why do Da Nang makers sell their ingredients through 'story'
A processed-food maker in Da Nang is raising the unit price of produce through storytelling and gift design. A long-established fish-sauce maker now earns 30% of sales from gifts, and Me Mit Food has earned OCOP four stars. We unpack concrete measures that work for the product design of dried vegetables and OEM gifts. -
Agribusiness
Aquaculture × tourism for 1 billion VND a year: how Cam Ranh's Billionaire Farmers Club earns its money
In Nam Cam Ranh, Khanh Hoa province, eleven farm operators with annual incomes exceeding one billion VND launched a "billionaire farmers club." We unpack their multi-business model, which bundles shrimp farming with tourism, dining, and water taxis, from the perspective of Japanese seafood and distribution. -
Livestock & fisheries
The day Vietnamese chicken, backed by German equipment, closes in on sourcing to Japan
Tay Ninh province held an investment conference in Stuttgart. Hung Nhon and Germany's Big Dutchman signed an MOU on a livestock project worth about 100 million euros. We read the shape of Vietnamese meat—backed by European equipment and standards—heading for Japan. -
Branding & Marketing
Renewing old trees by grafting: branding a growing region for native longan
In Thai Binh, Tuyen Quang province, old longan trees are being top-grafted and renewed with the native variety An Van. We unpack the growing-area strategy of heirloom variety, branding, and export from the perspective of Japanese fruit-and-vegetable buyers. -
Coffee
Overturning the "Vietnam equals Robusta" conventional wisdom: Son La Arabica carried by a 25-year-old
Carrying the Arabica of Son La province in northern Vietnam, a 25-year-old barista heads to the Brewers Cup world championship. We unpack the growing area's move into specialty coffee and the implications for Japanese roasters and importers. -
Branding & Marketing
A 45-year-old tree speaks: the branding strategy of a Mekong production area that doesn't sell raw materials
A mangosteen orchard in Can Tho has turned its old trees into a tourism resource by attaching QR codes, names, and tree ages. We unpack this Mekong move from supplying raw materials to selling a story, and the implications for Japanese dried fruit, gifts, and growing-area branding. -
Nuts
Lang Son on the China border upgrades macadamia to a strategic export crop
Lang Son province in northern Vietnam has upgraded macadamia to a strategic export crop. We examine its 2030 target of 6,000–8,000 hectares and Macca & Sachi's building of an integrated supply chain, in light of global supply and demand and Japanese nut imports.