17 articles
Branding & Marketing
GI Registration & Brand Strategy
Branding & Marketing– category –
GI Registration & Brand Strategy
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180 booths, 400 Vietnamese specialties: can the Da Nang agriculture fair become a procurement window?
ベトナム中部ダナンで開かれた地域農産物の見本市に、5日間で180のブースと400点を超える特産品が並び、来場者への売上は約50億ドン（1万ドン≒60円換算で約3,000万円）に達した。単発の即売イベントに見えるが、日本の食品バイヤーや土産物の仕入れ担当に... -
Ninh Binh's 60 OCOP booths: the "number of stars" that counts in Japan's growing-region selection
Ninh Binh province held an OCOP specialty-products week from June 26 to 30. We explain how Japanese food buyers can read this regional certification system, with 60 booths and about 70 items on display, as a clue for narrowing down growing areas. -
Renewing old trees by grafting: branding a growing region for native longan
In Thai Binh, Tuyen Quang province, old longan trees are being top-grafted and renewed with the native variety An Van. We unpack the growing-area strategy of heirloom variety, branding, and export from the perspective of Japanese fruit-and-vegetable buyers. -
Overturning the "Vietnam equals Robusta" conventional wisdom: Son La Arabica carried by a 25-year-old
Carrying the Arabica of Son La province in northern Vietnam, a 25-year-old barista heads to the Brewers Cup world championship. We unpack the growing area's move into specialty coffee and the implications for Japanese roasters and importers. -
A 45-year-old tree speaks: the branding strategy of a Mekong production area that doesn't sell raw materials
A mangosteen orchard in Can Tho has turned its old trees into a tourism resource by attaching QR codes, names, and tree ages. We unpack this Mekong move from supplying raw materials to selling a story, and the implications for Japanese dried fruit, gifts, and growing-area branding. -
Black tiger broodstock sales halted: Moana's contrarian move changes sourcing
Moana, known for domesticated black tiger shrimp (tom su gia hoa) in Vietnam, will stop selling broodstock from 2026 and switch to a system that supplies only nauplius larvae directly to certified members. It is a contrarian move to protect the genetic purity of the lineage, cutting off imitations and crossbreeds at the entrance to distribution... -
In Quang Ngai Province, a 35-year-old revives sericulture — a 12-household group earning over 1 million yen a year, as a traditional producing region gets moving
In Buon village, Nghia Giang commune, Quang Ngai Province, 35-year-old Ton Long Quy has revived sericulture. Leading a joint group of 12 households and running 10 cycles a year, he secures a net profit of about 380,000 yen per cycle. By switching to rack rearing, he has cut labor by 50% and produces export-grade cocoons.
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