VASEP– tag –

In data released by the Vietnam Association of Seafood Exporters and Producers (VASEP) on August 19, tuna exports in January–July 2026 reached US$544 million (about 80.5 billion yen at 148 yen to the dollar), turning to a 2% year-on-year increase. Most of the first half had been below the prior year, but a run of sharp gains in June and July pushed it back up...

The Vietnamese government has set its 2026 export target at US$546 billion to US$551 billion (about 80 trillion yen, estimated at roughly 148 yen to the dollar). It piled up US$319.7 billion in January to July (up 21.7% year on year), but by the calculation it must earn an additional US$227 billion to US$231 billion over the remaining five months, and Nguyen Anh Son, director-general of the foreign-trade department, said the remaining...

From July 24, the United States imposed an additional 12.5% on Vietnamese seafood. The 2.5-point gap with Ecuadorian players is eroding the profitability of Vietnamese shrimp in the US market. We unpack, from a Japanese sourcing perspective, the flat US$890 million in first-half exports to the United States, the 48% last-minute surge in June, the shift to processing, and the realignment of supply to Japan.

On July 31, 2026, US retail and seafood groups formed the "American Shrimp Alliance" to oppose import-shrimp restrictions. We unpack, from a practical standpoint, the tailwind for Vietnamese shrimp, whose exports to the United States fell 15%, and the impact on Japanese buyers who purchase from the same supply pool.

In Europe, Alaska pollock has topped US$5,000 per tonne, and the cod quota is also at its lowest level in 30 years. Vietnamese pangasius exports reached US$1.3 billion in January to July 2026, up 8.8%. We lay out, from a practical standpoint, the knock-on effects for Japan's white-fish sourcing and why to act now, while supply is thinning.

Vietnamese tilapia exports to Japan rose 54% in the first half of 2026. We unpack, through the numbers and the global supply and demand for white fish, how a fish once used as a substitute for sea bream at conveyor-belt sushi is opening up the Japanese market as a sashimi-grade, high-value-added product.

At a meeting on July 30, the Vietnam shrimp association made the domestic production of seed stock its top priority. We read the four measures to end dependence on imported broodstock, and what the supply stability behind US$2.3 billion in first-half exports means for Japanese sourcing.

Brazil's prohibition bill 6.331 exposed Vietnamese tilapia's 54% dependence on Brazil. We lay out its quality-focused market diversification into the United States, Europe, Japan, and the Middle East, and the supply and prices that Japanese buyers should watch.

Chinese frozen squid is rapidly losing its presence in the EU market. According to the Vietnam Association of Seafood Exporters and Producers (VASEP) on July 28, China's frozen-squid exports to the EU in the first half of 2026 came to only 19,690 tonnes, down 49.4% from the same period a year earlier. Of the EU's frozen-squid imports, China's...

The white-fish topping gliding along the conveyor-belt sushi lane turns out to be catfish raised in the Mekong Delta. On July 5, 2026, the Vietnamese fisheries trade magazine Vietfish Magazine reported that Vietnamese pangasius (basa) has penetrated Japan's white-fish consumption to the point of ranking second only to Alaska pollock fillets. Processed food...