Mangosteen– tag –

A mangosteen orchard in Can Tho has turned its old trees into a tourism resource by attaching QR codes, names, and tree ages. We unpack this Mekong move from supplying raw materials to selling a story, and the implications for Japanese dried fruit, gifts, and growing-area branding.

Overview: Mangosteen is a tropical fruit called the "queen of fruits," and about 50,000 tonnes are produced a year in southern Vietnam. Called "mang cut" in Vietnamese, it has white flesh inside a thick purple rind, with an elegant balance of sweetness and acidity. Mainly for domestic consu...

Vietnamese name Dong Nai Area 5,907 km² Population about 3.2 million Climate tropical monsoon climate. Annual average temperature 26–27°C. Overview Dong Nai Province is located east of Ho Chi Minh City, a province where industry and agriculture coexist. Known for diverse fruit cultivation making use of the fertile soil of the Dong Nai River basin, especially...

Vietnamese name Binh Duong Area 2,695 km2 Population about 2.6 million Climate tropical monsoon climate. Annual average temperature 27 degrees C. Overview: Binh Duong province borders Ho Chi Minh City to the north and is one of the most industrialized provinces in Vietnam. Even so, rubber plantations spread across the hilly areas in the north, and...