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The third installment of the series "Unpacking the Miracle of Ecuadorian Shrimp," published on September 24, 2026, by Nong nghiep va Moi truong, the house organ of Vietnam's Ministry of Agriculture and Environment, was the one that named, from the mouth of a company executive, which segment Vietnam's shrimp industry should compete in. The speaker is Thanh Vuong Co., Ltd. (Cong ty TN...

The cooperative Song Vu in Cau Dat, Da Lat, is breaking away from reliance on green beans and competing on quality through organic conversion and deeper processing. We lay out the points Japanese specialty roasters will want to check.

Vietnamese durian exports to South Korea rose 188% in January–July to US$2.4 million. The amount is small, but we read the significance of this test market in breaking down dependence on China, and the preparations Japanese buyers can make now.

Vietnamese durian reached US$1.77 billion in eight months, up 47.1% year on year. September to December, when the Central Highlands peak season overlaps with the gap in Thailand's summer crop, becomes the gateway for Japanese buyers to shift their weight to Vietnamese product.

China is suddenly ramping up volume as a buyer of Vietnamese coffee. According to an analysis of China-bound agricultural products compiled by Vietnam News Agency (VietnamPlus) in August 2026, the Vietnamese coffee China imported in January–May 2026 was US$99.6 million (about 14.7 billion yen, roughly estimated at 148 yen to the dollar), up year on year...

Lao Cai province certified 58 products as OCOP in its first batch of 2026. Of these, 14 products, including instant menma (seasoned bamboo shoots), were raised to four stars, with ISO 22000 as a condition. We read the implications for Japan's sourcing of menma and wild vegetables.

Chinese importers have entered inventory adjustment, pushing down wholesale prices around Ecuadorian produce. We interpret, with verified figures, how the cycle in China, the largest market, ripples through to Vietnam's shrimp export prices and Japan's sourcing costs.

On July 31, 2026, US retail and seafood groups formed the "American Shrimp Alliance" to oppose import-shrimp restrictions. We unpack, from a practical standpoint, the tailwind for Vietnamese shrimp, whose exports to the United States fell 15%, and the impact on Japanese buyers who purchase from the same supply pool.

Vinh Long province, Vietnam, has unveiled a plan for an agricultural seed-and-seedling bank. By preserving local heirloom varieties such as more than 10,000 coconut mother trees and mangosteen, it aims for self-sufficiency in high-quality seedlings. We unpack the implications for Japanese sourcing and seed policy.

At the export front line for Vietnamese hard clams (a bivalve known locally as ngao, also written ngheu), the way European buyers purchase has begun to change quietly but decisively. According to Vietnam's agriculture-and-environment newspaper (Nong nghiep Moi truong) on July 1, 2026, bivalve processing and...