Exports to Japan– tag –

Vietnamese tilapia exports to Japan rose 54% in the first half of 2026. We unpack, through the numbers and the global supply and demand for white fish, how a fish once used as a substitute for sea bream at conveyor-belt sushi is opening up the Japanese market as a sashimi-grade, high-value-added product.

South Korea's largest convenience-store chain, GS25, has designated a Del Monte plantation in Tay Ninh province, Vietnam, as exclusive to itself. We interpret this lock-up style of sourcing of more than 200,000 packs a month from the perspective of Japanese retailers and trading houses that source Vietnamese fresh produce.

Vietnam, ranked seventh in the world, is moving toward full membership in the WCPFC. We read how efforts to fill the gaps in fisheries data, with observer coverage at 0% and operation records at 25 to 50%, connect directly to Japan's tuna sourcing and traceability requirements.

Ho Chi Minh City's Trang Linh established 35 hectares of noni production on the volcanic-ash soil of the former Xuyen Moc. Expecting USDA organic certification in August 2026, it is heading for South Korean and US exports. We read its design leaning toward processing across seven product lines, and the niche position it holds for Japanese functional-ingredient sourcing.

At a meeting on July 30, the Vietnam shrimp association made the domestic production of seed stock its top priority. We read the four measures to end dependence on imported broodstock, and what the supply stability behind US$2.3 billion in first-half exports means for Japanese sourcing.

A farmer in Quang Ninh province has converted unprofitable shrimp ponds into land-based farming of saltwater grouper. We read this trial, which aims for 3 to 4 kg over two years from 5,000 fish on 5,000 square meters, from the perspective of typhoon risk and sourcing for Japan.

Brazil's prohibition bill 6.331 exposed Vietnamese tilapia's 54% dependence on Brazil. We lay out its quality-focused market diversification into the United States, Europe, Japan, and the Middle East, and the supply and prices that Japanese buyers should watch.

Tahara, an agricultural attache at the Japanese Consulate-General in Ho Chi Minh City, stated clearly that there is demand for Vietnamese products meeting environmental and green standards. For Vietnamese products, which rose to the fourth-largest supplier country in 2025, we interpret by item the traceability and environmental proof that will be asked for next.

The major feed company BioMar has obtained its first ASC feed certification among its Asia bases, at a joint-venture plant in Vinh Long province, Vietnam. We read how an international certification at the upstream of feed works as proof of traceability in sourcing shrimp and fish to Japan.

A shrimp cooperative in Cam Pha, Quang Ninh province, has demonstrated 7 to 9 cycles a year and 90-day shipment through greenhouse farming across 12 ponds on 8 ha. We unpack what it means for a northern growing area to join the Mekong-Delta-dominated sourcing of shrimp for Japan.