frozen durian– tag –
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Coffee
From coffee to durian: the choice of a farmer whose income grew sevenfold
A 56-year-old farmer in Dak Lak province who switched from coffee to durian has an annual income of US$76,000. We examine the real picture of the switch driven by Chinese demand, and the implications Japanese buyers should read now. -
Market conditions & price trends
China buys US$846 million of Vietnamese durian in the first half, emerging as its second-largest supplier
In the first half of 2026, the Vietnamese durian China imported reached US$846 million (about 125.2 billion yen at 148 yen to the dollar). This accounts for about 18% of China's total durian imports, and Vietnam has established itself as the "second-largest supplier" after Thailand in the Chinese mainland market. The figures, from a VietnamPlus dated August 10... -
Central Highlands
The peak of Dak Lak's 41,000 hectares of durian shows the sourcing know-how of 280 growing-area codes
In the Buon Ma Thuot area, the center of Dak Lak province in Vietnam's Central Highlands, the Dak Lak Durian Festival opened on August 15, 2026. The aim of the event is to promote the regional brand and expand export markets, but what Japanese food buyers should read is not the festival's glamour. What Dak Lak holds as a province... -
Market conditions & price trends
Exports up 30% yet wholesale prices halve in China: the paradox of Vietnamese durian and market diversification
Vietnam's durian exports reached about US$1.8 billion in January–July 2026 (roughly 270 billion yen, a rough estimate at about 150 yen to 1 USD), some 30% above the same period a year earlier. Even as volume grows, wholesale prices at the Chinese border have fallen to nearly half for some varieties. This paradox, in which the unit price sinks the more volume rises, is, toward China... -
Fruit
Vietnamese durian toward a record US$4.5 billion as China expands inspection labs to 50
On July 31, China Customs additionally accredited 18 Vietnamese testing labs, bringing the total to 50. The congestion in customs clearance to China has eased, and 2026 durian exports are heading for a record US$4.5 billion. We unpack the imbalance of 90% of exports going to China and the impact on Japan's frozen-durian sourcing.
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