Export

At the export front line for Vietnamese hard clams (a bivalve known locally as ngao, also written ngheu), the way European buyers purchase has begun to change quietly but decisively. According to Vietnam's agriculture-and-environment newspaper (Nong nghiep Moi truong) on July 1, 2026, bivalve processing and...

A farmer in Can Tho city in the Mekong Delta chose to tear out paddy fields and fruit trees and plant only areca (betel nut, cau in Vietnamese), and in 2025 made a profit of more than one billion dong (about 6 million yen, at roughly 60 yen to 10,000 dong) from the sale of fresh fruit alone. The Vietnamese paper Thanh Nien, on July 3, 2026...

A young man in Dong Nai province in southern Vietnam, through self-taught crossbreeding, has bred the adenium—called the "desert rose" (local name Su)—into hundreds of distinct varieties, selling roughly 200 pots a day. What cannot be overlooked in this case, reported by Vietnamese agricultural media, is that his next target is...

Lenger, a major Vietnamese clam processor, has revealed a shift by overseas buyers from long-term contracts to small-lot orders. We read the bivalve market, growing at +29% in Spain and +49% in the United States, and the implications for Japan's shellfish sourcing.

In Ha Lang district, Cao Bang province in northern Vietnam, macadamia cultivation has reached its fruit-bearing stage. From 45 households on 17 ha toward a target of 2,000 ha in 2030. We unpack the differences from Lang Son and what it means for Japan's nut sourcing.

Soursop grown under coconut palms is processed into tea and jam, with up to 1,000 boxes shipped to Australia each month. We unpack the details of this small-scale, D2C-style processing, a 15 ha partnership producing 7 tonnes a month, from the perspective of Japanese dried-fruit OEM.

Vietnam's QHC Group has signed a first export contract worth US$5 million for processed sorghum products with Malaysia's Antah Group. We unpack the circular model that turns dry land into raw-material fields, and its halal compliance, from the perspective of Japanese ingredient sourcing.

A processed-food maker in Da Nang is raising the unit price of produce through storytelling and gift design. A long-established fish-sauce maker now earns 30% of sales from gifts, and Me Mit Food has earned OCOP four stars. We unpack concrete measures that work for the product design of dried vegetables and OEM gifts.

Tay Ninh province held an investment conference in Stuttgart. Hung Nhon and Germany's Big Dutchman signed an MOU on a livestock project worth about 100 million euros. We read the shape of Vietnamese meat—backed by European equipment and standards—heading for Japan.

Lang Son province in northern Vietnam has upgraded macadamia to a strategic export crop. We examine its 2030 target of 6,000–8,000 hectares and Macca & Sachi's building of an integrated supply chain, in light of global supply and demand and Japanese nut imports.