A 45-year-old tree speaks: the branding strategy of a Mekong production area that doesn't sell raw materials
A mangosteen orchard in Can Tho has turned its old trees into a tourism resource by attaching QR codes, names, and tree ages. We unpack this Mekong move from supplying raw materials to selling a story, and the implications for Japanese dried fruit, gifts, and growing-area branding.
