Dak Lak Durian Festival 2026: 8 Villages Streaming via KOCs Sold Out 262 Tonnes
At the Dak Lak Durian Festival 2026, government-led "1 village, 1 KOL/KOC" live streaming sold about 262 tonnes and 20.4 billion dong across 8 villages. From the design of farm-direct sales that ran alongside a 350-tonne auction, we organize the points Japan's farm-direct and e-commerce players should adapt.
