Da Nang's 477 OCOP products go to Grab: the day a ride-hailing app becomes a shelf for local specialties
Da Nang City has begun selling 477 OCOP-certified products on Grab's GrabMart and GrabFood. The national treasure Ngoc Linh ginseng has also joined, making the ride-hailing app a new sales channel for regional specialties. We compare it with Japan's roadside stations and farm-direct e-commerce and interpret it from a produce buyer's perspective.
