Growing-area code– tag –
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Branding & Marketing
The Mango Tan Hoa Standardizes on 30 ha; the Next Growing Region Japan's Buyers Are Scouting
Can Tho City's Tan Hoa cooperative is standardizing the quality of the "Cat Hoa Loc" mango across a roughly 30 ha standardization zone, aiming for direct contracts with companies. We read it from the perspective of developing mango growing regions for Japan. -
Central Highlands
Dak Lak's sau rieng (durian) orchards: what will they sell to Japan through tourism and standardization?
The Dak Lak cooperative Tan Lap Dong is standardizing export-grade durian across 40 households and 50 hectares under four growing-area codes and moving into orchard tourism. We lay out the points Japanese importers will want to check when choosing a growing area. -
Fruit
Vietnamese durian: India's opening punches a hole in its 95% dependence on China
Vietnam has set its 2026 durian export target at about US$4 billion. India opened up fresh durian in July, and diversification away from 95% dependence on China is advancing. Growing-area codes total more than 1,800 cumulatively, and electronic traceability has been running since July. We read the changes in supply capacity and price negotiations from the Japanese importer's point of view. -
Exports to Japan
The 353 growing-area codes carrying Dong Thap's dried mango to Japan
Dong Thap province in the Mekong Delta has begun bundling its mango-growing areas by "number." Mango cultivation in the province covers about 17,300 ha with annual output of more than 185,000 tonnes. Of this, 10,030.17 ha have obtained 353 growing-area codes (ma so vung trong), and quality is being aligned to the VietGAP, GlobalGAP, and organic standards... -
Central Highlands
The peak of Dak Lak's 41,000 hectares of durian shows the sourcing know-how of 280 growing-area codes
In the Buon Ma Thuot area, the center of Dak Lak province in Vietnam's Central Highlands, the Dak Lak Durian Festival opened on August 15, 2026. The aim of the event is to promote the regional brand and expand export markets, but what Japanese food buyers should read is not the festival's glamour. What Dak Lak holds as a province... -
Exports to Japan
Vietnamese products rank fourth in Japan's food sourcing; what will be asked next is environment and traceability
Tahara, an agricultural attache at the Japanese Consulate-General in Ho Chi Minh City, stated clearly that there is demand for Vietnamese products meeting environmental and green standards. For Vietnamese products, which rose to the fourth-largest supplier country in 2025, we interpret by item the traceability and environmental proof that will be asked for next. -
Exports to Japan
Vietnam abolishes the cooperative requirement for obtaining growing-area codes, shifting to a post-shipment-inspection-led approach
Vietnam's Ministry of Agriculture and Environment has set out a policy to remove "the establishment of a cooperative" from the conditions for obtaining an export growing-area code (ma so vung trong). Reported by Nong nghiep Moi truong (an agriculture-and-environment paper) dated July 23 as a statement by Deputy Minister Nguyen Hoang Hiep, the administrative procedure... -
Fruit
The standardization of Dong Thap fruit, with region codes brought down to the "farmer level"
Dong Thap province, Vietnam's largest fruit-growing area, is advancing standardization through more than 2,700 cultivation-plot codes and the linking of more than 130 agricultural cooperatives. A 28-household durian cooperative manages cadmium on its own. We lay out the on-the-ground changes that Japanese importers should note.
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