Vietnamese pangasius exports to Japan shift from volume to quality: the supply margin that 11% in processed goods shows
Vietnamese pangasius exports to Japan are expanding from mainly frozen fillets to seasoned and ready-to-eat processed products. Using VASEP's categories, the 2025 export value, and Kura Sushi's adoption as clues, we lay out the supply conditions Japanese buyers should grasp and the room in ready-to-eat and aging-population demand.