Japanese market– tag –
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Fisheries & Shrimp
Seafood up 9%; households' real seafood spending down 6%, splitting the shelf by item
A short article released by the Vietnam Association of Seafood Exporters and Producers (VASEP) on September 25, 2026 reports that household spending is not keeping up with rising seafood prices in Japan. The "9%" and "6%" in the headline are figures that serve directly as negotiating material for the Japanese side sourcing seafood raw materials from Vietnam. How... -
Food processing
Com and durian fillings in mid-autumn mooncakes: more buyers for Vietnamese ingredients
"Nong san Viet," an agricultural-products section run by a Vietnamese agriculture newspaper, reported on September 23 that com (young-picked green rice), durian, tea, and lotus seeds are now being used as fillings in mid-autumn mooncakes. Com Moc Huyen, a producer that handles com, offers—in addition to com-filled mooncakes—lotus seed, red bean, mung bean, glutinous rice,... -
Exports to Japan
After seasoned eggs, peeled boiled eggs: Japanese clients ask to switch from cans to pouches
For the seasoned ready-to-eat eggs that the Vietnamese egg-processing company Vinh Thanh Dat (V.food) first shipped to Japan in June, what its Japanese client asked for next was "unseasoned peeled boiled eggs." A Dan Tri newspaper dated September 24, 2026 reported this as an account from the company's top executive. The use... -
Coffee
China's imports of Vietnamese coffee up 87% in five months, squeezing Japan's sourcing allocation
China is suddenly ramping up volume as a buyer of Vietnamese coffee. According to an analysis of China-bound agricultural products compiled by Vietnam News Agency (VietnamPlus) in August 2026, the Vietnamese coffee China imported in January–May 2026 was US$99.6 million (about 14.7 billion yen, roughly estimated at 148 yen to the dollar), up year on year... -
Coffee
At the Hong Kong Food Expo's 1,850 companies, a scramble for Vietnamese Robusta tests Japanese sourcing
"Food Expo PRO 2026," a trade food fair organized by the Hong Kong Trade Development Council (HKTDC), opened on August 13 with more than 1,850 companies from over 30 countries and regions exhibiting. The Robusta of Vietnam, the world's second-largest coffee exporter, went looking for new sales channels in this buyer-dense venue... -
Fisheries & Shrimp
A major clam-processing firm reveals the shift to overseas buyers' 'small-lot orders'
Lenger, a major Vietnamese clam processor, has revealed a shift by overseas buyers from long-term contracts to small-lot orders. We read the bivalve market, growing at +29% in Spain and +49% in the United States, and the implications for Japan's shellfish sourcing.
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