Market diversification– tag –

The Vietnamese fresh-produce exporter Michi Fruit revealed, in an interview, its destinations by item and the number of shipments per week. In an article FreshPlaza published on September 23, 2026, the company's Eric Michi said it ships coconuts to the two markets of Europe and the US at roughly 5–10 containers a week combined, and mangoes to Australia...

US tariffs caused Vietnam's shrimp and pangasius exports to the United States to plunge in August, and the major seafood company Godaco switched its sales channels to Asia. With China and Hong Kong leading the growth, a good opportunity has arisen for Japanese distribution and sourcing to review prices and trading terms.

Twenty-two Vietnamese companies exhibited at 24 booths at Asia Fruit Logistica 2026 in Hong Kong. We lay out the real names of exhibitors targeting India and the Middle East, and the sourcing routes Japanese produce buyers should read.

Vietnam's durian exports reached about US$1.8 billion in January–July 2026 (roughly 270 billion yen, a rough estimate at about 150 yen to 1 USD), some 30% above the same period a year earlier. Even as volume grows, wholesale prices at the Chinese border have fallen to nearly half for some varieties. This paradox, in which the unit price sinks the more volume rises, is, toward China...

Brazil's prohibition bill 6.331 exposed Vietnamese tilapia's 54% dependence on Brazil. We lay out its quality-focused market diversification into the United States, Europe, Japan, and the Middle East, and the supply and prices that Japanese buyers should watch.