Processed food– tag –
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Vietnamese pangasius exports to Japan shift from volume to quality: the supply margin that 11% in processed goods shows
Vietnamese pangasius exports to Japan are expanding from mainly frozen fillets to seasoned and ready-to-eat processed products. Using VASEP's categories, the 2025 export value, and Kura Sushi's adoption as clues, we lay out the supply conditions Japanese buyers should grasp and the room in ready-to-eat and aging-population demand. -
Why do Da Nang makers sell their ingredients through 'story'
A processed-food maker in Da Nang is raising the unit price of produce through storytelling and gift design. A long-established fish-sauce maker now earns 30% of sales from gifts, and Me Mit Food has earned OCOP four stars. We unpack concrete measures that work for the product design of dried vegetables and OEM gifts.
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