China export– tag –
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From coffee to durian: the choice of a farmer whose income grew sevenfold
A 56-year-old farmer in Dak Lak province who switched from coffee to durian has an annual income of US$76,000. We examine the real picture of the switch driven by Chinese demand, and the implications Japanese buyers should read now. -
Exports up 30% yet wholesale prices halve in China: the paradox of Vietnamese durian and market diversification
Vietnam's durian exports reached about US$1.8 billion in January–July 2026 (roughly 270 billion yen, a rough estimate at about 150 yen to 1 USD), some 30% above the same period a year earlier. Even as volume grows, wholesale prices at the Chinese border have fallen to nearly half for some varieties. This paradox, in which the unit price sinks the more volume rises, is, toward China... -
Areca over rice: a 5-ha Can Tho orchard reflects the gamble of relying on China
A farmer in Can Tho city in the Mekong Delta chose to tear out paddy fields and fruit trees and plant only areca (betel nut, cau in Vietnamese), and in 2025 made a profit of more than one billion dong (about 6 million yen, at roughly 60 yen to 10,000 dong) from the sale of fresh fruit alone. The Vietnamese paper Thanh Nien, on July 3, 2026...
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