Live commerce– tag –
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Son La farmers explore smartphone sales channels: what will change for Japanese sourcing?
Son La farmers have begun exploring direct smartphone sales of their produce. Using verified distribution data from another region, Hanoi, as a clue, we examine what Japanese food buyers can gain from growing areas, through to the items to check in negotiations. -
Dak Lak Durian Festival 2026: 8 Villages Streaming via KOCs Sold Out 262 Tonnes
At the Dak Lak Durian Festival 2026, government-led "1 village, 1 KOL/KOC" live streaming sold about 262 tonnes and 20.4 billion dong across 8 villages. From the design of farm-direct sales that ran alongside a 350-tonne auction, we organize the points Japan's farm-direct and e-commerce players should adapt. -
Son La's custard apples weigh 1.3 kg each, sell out at the field, and bring 1.5 billion dong in profit on 4 hectares
In Mai Son district, Son La province in northwestern Vietnam, large custard apples that grow to 0.8–1.3 kg each have been surrounded by buyers at the field from the first day of harvest, and orders keep coming without a break. Slopes that were once self-sufficiency land for corn and cassava, through replanting with Thai, Taiwanese, and Sau Rieng varieties and...
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