Growing regions & local information

In Thai Binh, Tuyen Quang province, old longan trees are being top-grafted and renewed with the native variety An Van. We unpack the growing-area strategy of heirloom variety, branding, and export from the perspective of Japanese fruit-and-vegetable buyers.

Carrying the Arabica of Son La province in northern Vietnam, a 25-year-old barista heads to the Brewers Cup world championship. We unpack the growing area's move into specialty coffee and the implications for Japanese roasters and importers.

A mangosteen orchard in Can Tho has turned its old trees into a tourism resource by attaching QR codes, names, and tree ages. We unpack this Mekong move from supplying raw materials to selling a story, and the implications for Japanese dried fruit, gifts, and growing-area branding.

Lang Son province in northern Vietnam has upgraded macadamia to a strategic export crop. We examine its 2030 target of 6,000–8,000 hectares and Macca & Sachi's building of an integrated supply chain, in light of global supply and demand and Japanese nut imports.

In an organic-coffee demonstration in Gia Lai province, the target yield was exceeded by 58%, making it more profitable than conventional farming. We interpret, from a Japanese coffee-sourcing perspective, this small-farmer partnership model that, with EU organic plus QR tracking, signed a long-term purchase contract with a major company.

The production scene of the black tiger shrimp (giant tiger prawn)—long familiar on Japanese tables as the "black shrimp"—is quietly undergoing a generational shift. The stage is Ca Mau province in the Mekong Delta, Vietnam's southernmost province. One set of results recorded at the farming pond beside a small farmer's rice field, addressing something that has long dogged this species...

In Dak Lak province in Vietnam's Central Highlands, a "fruit export-processing cluster (industrial park)" that brings fruit grading, refrigeration, inspection, and logistics together in one place has gotten under way. Launched on June 20, 2026, this project sees this region—known for coffee exports—treat fruit, durian in particular, as...

Vietnam's 2026 lychee has a poor early-season harvest, down 35 to 50% year on year. Even so, shipments to Japan, Australia, the UK, and the EU do not stop, with June the shipping peak. For Japanese produce buyers, we examine sourcing design for the short season and sales-floor strategy in a high-price year.

In August 2026, Dak Lak Province, Vietnam's largest durian producing area, will hold its first province-level 'Durian Festival'. A procession of about 500 trucks will challenge the Guinness records. We read the region's branding and its shift to processing and tourism as a leading indicator for Japan's durian sourcing.

Much of the shrimp on Japanese tables is in fact from Vietnam. Vietnam is one of the world's leading shrimp-farming and exporting countries, with large volumes of shrimp raised mainly in the Mekong Delta. Plump black tiger and whiteleg shrimp are delivered to Japan as frozen shrimp and feature in all kinds of cooking...