Fruit

In Ca Mau province at Vietnam's southernmost tip, the trial cultivation of a coconut called "dua dua" (dua dua), which gives off the sweet aroma of pandan leaf the moment it is split open, is beginning to take shape. A trial farm under the province's agricultural extension center has planted more than 300 trees on about 2.7 hectares, with 70 to 100 fruits per tree per year and, per fruit, 250...

Dong Thap province, Vietnam's largest fruit-growing area, is advancing standardization through more than 2,700 cultivation-plot codes and the linking of more than 130 agricultural cooperatives. A 28-household durian cooperative manages cadmium on its own. We lay out the on-the-ground changes that Japanese importers should note.

Le Van Sau, a durian farmer in Can Tho in the Mekong Delta, has shared his cultivation know-how with neighbors free of charge and formed a "billionaire farmers club" with more than 20 members. We unpack this growing-area formation, which chose shared prosperity in a world where monopolizing technology is the norm, from the perspective of Japanese sourcing and growing-area branding.

Soursop grown under coconut palms is processed into tea and jam, with up to 1,000 boxes shipped to Australia each month. We unpack the details of this small-scale, D2C-style processing, a 15 ha partnership producing 7 tonnes a month, from the perspective of Japanese dried-fruit OEM.

In Thai Binh, Tuyen Quang province, old longan trees are being top-grafted and renewed with the native variety An Van. We unpack the growing-area strategy of heirloom variety, branding, and export from the perspective of Japanese fruit-and-vegetable buyers.

A mangosteen orchard in Can Tho has turned its old trees into a tourism resource by attaching QR codes, names, and tree ages. We unpack this Mekong move from supplying raw materials to selling a story, and the implications for Japanese dried fruit, gifts, and growing-area branding.

In Dak Lak province in Vietnam's Central Highlands, a "fruit export-processing cluster (industrial park)" that brings fruit grading, refrigeration, inspection, and logistics together in one place has gotten under way. Launched on June 20, 2026, this project sees this region—known for coffee exports—treat fruit, durian in particular, as...

Vietnam's 2026 lychee has a poor early-season harvest, down 35 to 50% year on year. Even so, shipments to Japan, Australia, the UK, and the EU do not stop, with June the shipping peak. For Japanese produce buyers, we examine sourcing design for the short season and sales-floor strategy in a high-price year.

Domestic wholesale prices for Vietnamese durian have turned around late in the harvest. Ri6 Grade A has recovered to 55,000–60,000 dong. We explain the structure of export regulations that move prices, and the sourcing timing that Japanese frozen and processing buyers should read.

In August 2026, Dak Lak Province, Vietnam's largest durian producing area, will hold its first province-level 'Durian Festival'. A procession of about 500 trucks will challenge the Guinness records. We read the region's branding and its shift to processing and tourism as a leading indicator for Japan's durian sourcing.