![\"\u30d9\u30c8\u30ca\u30e0\u8fb2\u696d\u30d3\u30b8\u30cd\u30b9\u6210\u529f\u4e8b\u4f8b7\u9078\uff5c\u65e5\u672c\u4f01\u696d\u304c\u5b66\u3076\u3079\u304d\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u3068\u306f\uff1f\"](\"https:\/\/vietnam-agri.com\/wp-content\/uploads\/2026\/03\/thumbnail-4b695355-131e-433f-9fbb-ca1c16b2fd70-1.jpg\")
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One of Southeast Asia's largest agricultural power<\/a>, Vietnam.<\/p>\n With a population of about 100 million, this country boasts production power that ranks second in the world in rice export volume, coffee output<\/a> second in the world in Cashew nuts<\/a> and black pepper<\/a>, and first in the world in. In 2023, total exports of agriculture, forestry, and fisheries reached about US$53 billion, making it an agricultural powerhouse accounting for more than 15% of the country's total exports.<\/p>\n However, the true appeal of Vietnamese agriculture is not merely the size of its output. Since the 1986 Doi Moi policy<\/a> reforms, rapid marketization and technological innovation have advanced, and the country is right now reaching a turning point of \"from quantity to quality\" and \"from agricultural production to an agricultural economy.\" This transformation holds the potential to be a business opportunity for Japanese companies.<\/p>\n This article selects seven concrete examples of agribusiness that achieved real results in Vietnam, explaining in detail their success factors and replicable business models. From a diverse set of success patterns\u2014smart-agriculture adoption, Sixth-industrialization<\/a>, export expansion, and more\u2014let's bring to light the points Japanese companies can learn from.<\/p>\n Before looking at the success stories, you need to understand the basic structure of Vietnamese agriculture.<\/p>\n Vietnam's agriculture is supported by two great river deltas: the Red River Delta in the north and the Mekong Delta in the south. The Mekong Delta in particular carries more than half of the country's rice output and is one of the world's leading production belts, from which most of the export rice is also shipped.<\/p>\n In addition to large-scale rice farming making the most of vast, flat land, shrimp farming and fruit-tree cultivation also flourish. The central highlands are a major production area for plantation crops such as coffee, tea, cacao, and pepper, and this region's contribution looms large behind Vietnam becoming a coffee powerhouse.<\/p>\n The biggest feature of Vietnamese agriculture is that 97% of all agricultural workers are small and medium-sized farmers. The average farm plot is about 0.44 hectares, among the smallest in ASEAN.<\/p>\n This small scale makes it difficult to introduce mechanization and smart-agriculture technology, while it may be an advantage for fine-grained quality control and for converting to organic farming. About 57% of agricultural workers are unskilled, and the share aged 50 and over reaches about 43%, making aging and the handing-on of skills a challenge.<\/p>\n Source<\/b> Ministry of Agriculture, Forestry and Fisheries, \"The Current State of Vietnamese Agriculture and Its Agricultural and Trade Policy\"<\/a> Created based on the above (2022).<\/p>\n One challenge Vietnamese agriculture faces is low added value. Most farm-produce exports are unprocessed primary commodities, and exports of products with added value through processing are limited. Take coffee: despite being the world's second-largest producer, a high share is exported as green beans, and its brand value as a roasted, processed final product lags competitor countries.<\/p>\n The undeveloped cold chain is also a challenge. There are cases where post-harvest produce is not properly stored or transported and degrades or is discarded, and post-harvest loss is a factor squeezing the profitability of agriculture as a whole.<\/p>\n Lam Dong province (around Da Lat) in Vietnam's central highlands is drawing attention as a leading region for smart agriculture.<\/p>\n In this region, environmental monitoring with IoT sensors, automatic irrigation systems, and automated temperature and humidity control inside greenhouses have been introduced, raising the productivity of vegetable cultivation. Compared with conventional open-field cultivation, yields are about 1.5x and quality stability has greatly improved.<\/p>\n Behind this success is technical cooperation by Japanese companies. In August 2025, Niinuma Co., Ltd. launched a project in Vietnam to realize high-profit farm management through remote support. Rolling out a demonstration project of small and medium-sized greenhouse adoption and remote-cultivation support solutions, it is building a low-cost smart-agriculture model that even smallholders can adopt.<\/p>\n What matters is that it does not presuppose expensive equipment. Through phased technology adoption suited to the realities of Vietnam's smallholders, a structure that raises productivity while keeping the initial investment down is taking shape.<\/p>\n Source<\/b> Niinuma Co., Ltd., \"Socialist Republic of Vietnam \/ Information-gathering and confirmation survey on high-profit farm management through remote support\"<\/a> created based on the above (August 2025)<\/p>\n There are three success factors in this case. First, technology selection suited to the local climate and the farmers' economic situation. Second, keeping the initial investment down through phased adoption. Third, building a system of continuous technical support through remote assistance.<\/p>\n The point Japanese companies can learn is the flexibility to customize technology to local realities rather than bringing in cutting-edge technology as is.<\/p>\n Vietnam is Robusta<\/a> Vietnam holds the world's largest share in coffee production, but it long had an image as a \"cheap green-bean supplier.\" In recent years, however, in Dak Lak and Lam Dong provinces in the central highlands, a Sixth-industrialization<\/a> model that carries out everything from production through processing to sales in-house has been succeeding.<\/p>\n Successful companies have broken away from simply selling green beans, raising added value by doing roasting, blending, and packaging in-house. Furthermore, by combining farm tourism and cafe operation, they have secured diversified revenue sources.<\/p>\n Especially notable is the expansion of Arabica cultivation. By introducing high-quality Arabica in addition to the conventional Robusta, they have achieved entry into the premium market. Brand-building as specialty coffee that earns high marks in the international market is advancing.<\/p>\n Success in sixth-industrialization requires a branding strategy. By putting Vietnamese coffee's \"origin story\" front and center and appealing to distinctive features such as the central highlands' volcanic soil, altitude, and climatic conditions, they achieve differentiation.<\/p>\n When Japanese companies enter, there is room to contribute in this branding support and in building distribution channels.<\/p>\n Vietnam boasts third place in the world for shrimp output and second for export volume. Seafood exports<\/a> value reaches about US$9 billion a year, with Japan, the United States, and the EU as the main markets.<\/p>\n Successful companies have achieved quality control and higher added value by building an integrated value chain from farming through processing, frozen storage, and export. Building out the cold chain in particular is the key.<\/p>\n Expanding exports to the EU market requires meeting strict sanitary standards and residual-pesticide standards. Successful companies have adopted an origin-tracking system using blockchain technology, establishing complete traceability from farm pond to consumer.<\/p>\n Through this effort, credibility in the EU market has risen, achieving both higher export prices and larger trade volume at the same time. Japanese companies may play an important role in supporting the construction of this traceability system.<\/p>\n A shift to lower-environmental-impact farming methods is also a success factor. By reducing antibiotic use, being thorough about water-quality management, and improving feed, a growing number of farms are obtaining international certifications (ASC, BAP, etc.).<\/p>\n Sustainability is an important theme in agribusiness going forward.<\/p>\n The Vietnamese government has set out the \"Strategy for Sustainable Agriculture and Rural Development to 2030, with a Vision to 2050,\" making the expansion of organic farming a policy goal. Some advanced farmers and companies have seized this trend as a business opportunity and succeeded in producing organically certified farm products.<\/p>\n In urban areas such as Hanoi and Ho Chi Minh City, rising health consciousness has increased demand for organic vegetables. Successful companies have set up organic farms on the urban fringe and established direct sales routes to restaurants and upscale supermarkets.<\/p>\n Obtaining organic certification takes time and cost, but the selling price can be set at 2-3x that of ordinary vegetables, so profitability improves. Transferring Japanese organic-farming techniques and know-how may accelerate success in this field.<\/p>\n Organic farm produce is in high demand in the EU and Japanese markets too. Vietnam's organic agriculture, making the most of a \"latecomer's advantage\" of originally low chemical-pesticide and fertilizer use, shows moves to put it forward as a differentiation strategy in international markets.<\/p>\n The \"Japan-ASEAN Green Cooperation Plan,\" adopted at the Japan-ASEAN agriculture and forestry ministers' meeting in May 2023, is a comprehensive framework for cooperation toward building sustainable agriculture and food systems, and it includes support for promoting organic agriculture.<\/p>\n Source<\/b> Ministry of Agriculture, Forestry and Fisheries, \"Japan-ASEAN Green Cooperation Plan\"<\/a> created based on the above (May 2023)<\/p>\n Tropical farm produce spoils quickly, and as is, long-distance transport and long-term storage are difficult. Successful companies have overcome this challenge by introducing primary-processing techniques such as drying and powdering.<\/p>\n Dried vegetables, dried fruit, and freeze-dried products keep better and cut logistics costs. Furthermore, against the backdrop of rising health consciousness, demand in advanced-country markets is expanding, and they are drawing attention as high-value-added export items.<\/p>\n By powdering fruit and vegetables, uses as food ingredients expand. Dragon fruit powder, banana powder, pumpkin powder, and the like are in growing demand in the confectionery and baking industries and the health-food industry.<\/p>\n Powdering technology can be adopted at relatively low cost, and it is a processing method that even smallholders can take up. Japanese companies can contribute by transferring this processing technology and providing quality-control know-how.<\/p>\n Combining processing technology with building out the cold chain yields an even greater effect. Exporting frozen processed products and high-value-added products that need refrigerated storage becomes possible, and diversifying destination countries can be achieved too.<\/p>\n The Vietnamese government has set a goal of ranking in the world's top 15 in agriculture and food processing by 2030, and is promoting a policy centered on attracting investment into processing facilities and building out the cold chain.<\/p>\n In Vietnam, a model in which large food companies and exporters sign contract-farming agreements with smallholders is spreading. The company side can secure farm produce of stable quality and quantity, and the farmer side gains a stable sales channel and technical support\u2014a structure with benefits for both.<\/p>\n In contract farming, the company provides inputs such as seeds, fertilizer, and pesticides, and also gives technical guidance on cultivation methods. This lets farmers stably produce high-quality farm produce, leading to higher income.<\/p>\n For export-oriented produce in particular, meeting residual-pesticide and sanitary standards is required, so the company's technical guidance plays an important role.<\/p>\n Obtaining GAP (Good Agricultural Practices) certification is an important element in raising competitiveness in the international market. In the contract-farming model, cases where companies support obtaining GAP certification are increasing, achieving both farmers'raising incomes<\/a> and export expansion together.<\/p>\n Japanese companies may contribute by providing GAP-certification know-how and supporting the construction of audit systems.<\/p>\n Among successful companies, there are cases that manage the entire value chain from production, processing, and logistics through to sales in an integrated way. By maximizing added value at each stage and minimizing loss, they achieve high profitability.<\/p>\n Using digital technology is effective in optimizing the value chain. By integrating production-management, inventory-management, and logistics-tracking systems, real-time information sharing and swift decision-making become possible.<\/p>\n Japanese companies can play an important role in providing such digital solutions and supporting system construction.<\/p>\n The Japanese government positions ASEAN as an important partner for the international rollout of the environmental-impact-reducing technologies set out in its \"Strategy for Sustainable Food Systems (MIDORI).\" The pillars are transferring precision-agriculture technology, supporting the promotion of organic agriculture, introducing paddy-management techniques to reduce greenhouse-gas emissions, and supporting the upgrading of farm-produce value chains.<\/p>\n By using this framework of international cooperation, Japanese companies may lower the barriers to entering Vietnam's agribusiness and roll out projects while receiving government support.<\/p>\n Common to the success stories is that they customize technology to the realities of Vietnam's smallholders rather than bringing in cutting-edge technology as is. Phased adoption that keeps the initial investment down, continuous support through remote assistance, and the development of low-cost solutions are the keys.<\/p>\n In Vietnamese agriculture, where a shift from quantity to quality is advancing, creating added value is an important theme. A multifaceted approach is called for\u2014sixth-industrialization, adopting processing technology, branding strategy, building traceability systems, and more.<\/p>\n To raise competitiveness in the international market, sustainability and environmental consideration are important. Converting to organic agriculture, obtaining GAP certification, and introducing low-environmental-impact production methods will become ever more important going forward.<\/p>\n By actively using intergovernmental cooperation frameworks such as the Japan-ASEAN Green Cooperation Plan, companies can roll out business while reducing risk. The chance of receiving public support also rises.<\/p>\n Vietnamese agriculture, while boasting one of the world's leading output levels, is reaching a period of transformation toward higher added value, technological innovation, and sustainability. This transformation holds the potential to be a business opportunity for Japanese companies.<\/p>\n What emerges from the seven success stories introduced in this article is a common success pattern: technology customization suited to local realities, a thorough commitment to creating added value, consideration for sustainability, and the use of intergovernmental cooperation.<\/p>\n Japanese companies' strength lies in having technology and know-how suited to small and medium-sized farmers. Unlike Western solutions premised on large-scale farming, Japanese agricultural technology is highly likely to fit the realities of Vietnam's smallholders.<\/p>\n The development of Vietnamese agriculture also holds important meaning for global food security. The process by which the agriculture of Vietnam, with 100 million mouths to feed, becomes more sophisticated and is woven deeply into global value chains will be an essential story in discussing the Asian economy of the twenty-first century.<\/p>\n Now is the time to seriously consider entering Vietnam's agribusiness. By learning from the success stories, cooperating with local partners, and building a sustainable business model, Japanese companies should be able to seize a new growth opportunity.<\/p>\n Is your company ready to take part in the future of Vietnamese agriculture?<\/strong><\/p>\n We introduce seven success stories in the Vietnamese agriculture business. We explain the entry patterns, revenue models, and winning factors Japanese companies should learn from.<\/p>","protected":false},"author":1,"featured_media":230,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"swell_btn_cv_data":"","ssp_meta_title":"\u30d9\u30c8\u30ca\u30e0\u8fb2\u696d\u306e\u6210\u529f\u4e8b\u4f8b7\u9078\uff5c\u65e5\u672c\u4f01\u696d\u304c\u5b66\u3076\u52dd\u3061\u7b4b\u3068\u306f","ssp_meta_description":"\u30d9\u30c8\u30ca\u30e0\u8fb2\u696d\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u4e8b\u4f8b\u30927\u3064\u53d6\u308a\u4e0a\u3052\u3001\u30b9\u30de\u30fc\u30c8\u8fb2\u696d\u30846\u6b21\u7523\u696d\u5316\u3001\u6c34\u7523\u8f38\u51fa\u306e\u9ad8\u5ea6\u5316\u3001\u6709\u6a5f\u8ee2\u63db\u306a\u3069\u306e\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u3092\u6574\u7406\u3057\u307e\u3057\u305f\u3002\u65e5\u672c\u4f01\u696d\u304c\u73fe\u5730\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u5b66\u3073\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002","footnotes":""},"categories":[1,4],"tags":[9,6,52,30,8,7],"crop_category":[],"harvest_season":[],"class_list":["post-229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vietnam-agri","category-agri-business","tag-agritech","tag-vietnam","tag-investment","tag-export","tag-agriculture","tag-agri-business"],"acf":[],"_links":{"self":[{"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/posts\/229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/comments?post=229"}],"version-history":[{"count":5,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/posts\/229\/revisions"}],"predecessor-version":[{"id":883,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/posts\/229\/revisions\/883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/media\/230"}],"wp:attachment":[{"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/media?parent=229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/categories?post=229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/tags?post=229"},{"taxonomy":"crop_category","embeddable":true,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/crop_category?post=229"},{"taxonomy":"harvest_season","embeddable":true,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/harvest_season?post=229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe current state and structural features of Vietnamese agriculture<\/h2>\n
A production base supported by two major deltas<\/h3>\n
A structure in which smallholders make up 97%<\/h3>\n
Raising added value is a key challenge<\/h3>\n
![\"\u30d9\u30c8\u30ca\u30e0\u8fb2\u696d\u306e\u30b9\u30de\u30fc\u30c8\u8fb2\u696d\u6280\u8853\u5c0e\u5165\u30a4\u30e1\u30fc\u30b8\"](\"https:\/\/vietnam-agri.com\/wp-content\/uploads\/2026\/03\/content-4b695355-131e-433f-9fbb-ca1c16b2fd70-1.jpg\")
<\/p>\n
\nSuccess story 1: raising productivity through smart-agriculture adoption<\/h2>\n
A high-tech greenhouse cultivation model in Lam Dong province<\/h3>\n
Technical cooperation from Japanese companies is the key<\/h3>\n
An analysis of the success factors<\/h3>\n
\nSuccess story 2: a sixth-industrialization model for coffee<\/h2>\n
Change in the central highlands' coffee industry<\/h3>\n
Concrete methods of creating added value<\/h3>\n
![\"\u30d9\u30c8\u30ca\u30e0\u30b3\u30fc\u30d2\u30fc\u8fb2\u5712\u306e6\u6b21\u7523\u696d\u5316\u30e2\u30c7\u30eb\"](\"https:\/\/vietnam-agri.com\/wp-content\/uploads\/2026\/03\/content-4b695355-131e-433f-9fbb-ca1c16b2fd70-2.jpg\")
<\/p>\nThe importance of a branding strategy<\/h3>\n
\nSuccess story 3: an upgrading strategy for seafood exports<\/h2>\n
Value-chain innovation in shrimp farming<\/h3>\n
Adopting a traceability system<\/h3>\n
A shift to sustainable farming<\/h3>\n
![\"\u30d9\u30c8\u30ca\u30e0\u8fb2\u7523\u7269\u8f38\u51fa\u306e\u7269\u6d41\u30a4\u30e1\u30fc\u30b8\"](\"https:\/\/vietnam-agri.com\/wp-content\/uploads\/2026\/03\/content-4b695355-131e-433f-9fbb-ca1c16b2fd70-3.jpg\")
<\/p>\n
\nSuccess story 4: conversion to organic farming and higher added value<\/h2>\n
Breaking away from chemical agriculture<\/h3>\n
Developing a premium market for organic vegetables<\/h3>\n
Expansion into international markets<\/h3>\n
\nSuccess story 5: improving shelf life through processing and expanding exports<\/h2>\n
Strategic use of drying technology<\/h3>\n
Expanding uses through powdering<\/h3>\n
Synergy with building out the cold chain<\/h3>\n
\nSuccess story 6: stabilizing quality and raising income through contract farming<\/h2>\n
A contract-farming model with large companies<\/h3>\n
Technical guidance and input provision<\/h3>\n
![\"\u65e5\u672c\u4f01\u696d\u3068\u30d9\u30c8\u30ca\u30e0\u8fb2\u5bb6\u306e\u6280\u8853\u5354\u529b\u30a4\u30e1\u30fc\u30b8\"](\"https:\/\/vietnam-agri.com\/wp-content\/uploads\/2026\/03\/content-4b695355-131e-433f-9fbb-ca1c16b2fd70-4.jpg\")
<\/p>\nSupport for obtaining GAP certification<\/h3>\n
\nSuccess story 7: optimizing the entire agricultural value chain<\/h2>\n
Integrated management from production to sales<\/h3>\n
Using digital technology<\/h3>\n
Linking with the Japan-ASEAN Green Cooperation Plan<\/h3>\n
\nWhat success patterns can Japanese companies learn?<\/h2>\n
Locally adapted technology customization<\/h3>\n
A thorough commitment to creating added value<\/h3>\n
Sustainability and environmental consideration<\/h3>\n
Using intergovernmental cooperation frameworks<\/h3>\n
\nSummary: the future of Vietnam's agribusiness<\/h2>\n
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