\n| Number of participating companies<\/td>\n | 7 companies<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n The participating export companies included Tien Giang Agricultural and Aquatic Products Import-Export Co., Kelly Swangle International Co., Zhang Xin Guo Ji Vietnam Co., Dai Cat Lam Trading Co., and Dong Nai Agricultural and Aquatic Products Import-Export Co.<\/p>\n The reality of Dong Nai Province's banana farming<\/h2>\nDong Nai Province currently has about 20,974 hectares of banana farmland, with annual output exceeding 900,000 tonnes. The average yield per hectare is high at 55 tonnes, and quality improvement and the modernization of cultivation techniques are advancing.<\/p>\n Notable is the high export ratio. About 80% of the province's banana output is said to be for export, with the main destinations centered on Asia (China, Japan, South Korea, and Malaysia). China is the largest market, but Japan and South Korea command higher unit prices and are positioned as strategic priority markets for the province.<\/p>\n Why the shift to the Japanese market is accelerating<\/h2>\nUnder the revision of the Japan-Vietnam EPA (Economic Partnership Agreement) that took effect on April 1, 2024, the import tariff on bananas into Japan was lowered from the previous 3% to 0%. With this tariff elimination, price competitiveness has improved, and the share of Vietnamese bananas in the Japanese market\u2014long dominated by Philippine and Ecuadorian product\u2014is expanding rapidly.<\/p>\n According to data from Vietnamplus (Vietnam News Agency), the export volume of Vietnamese bananas to the Japanese market has surged over the past two years, and some stakeholders believe that \"by 2027\u20132028, 10% of banana exports to Japan could be Vietnamese.\"<\/p>\n The challenge of \"branding\" in agricultural exports<\/h2>\nWhat an official of Dong Nai Province's Department of Agriculture and Rural Development emphasized at the ceremony was \"establishing a regional brand.\" The aim is not just to increase volume but to reach a state where the name \"Dong Nai Cavendish\" carries added value.<\/p>\n This is also a challenge for Vietnamese agriculture as a whole. Vietnam's exports of agricultural, forestry, and fishery products in January\u2013March 2026 were a strong US$16.9 billion (up 5.9% year on year), but many farm products are exported as undifferentiated bulk goods, and cases where a \"Vietnamese [product]\" brand leads to higher unit prices are still limited.<\/p>\n Japan's regional-branding methods (such as Kumamoto tomatoes, Aomori apples, and Yubari melons) are watched with great interest by Vietnamese agricultural stakeholders. From the standpoint of building agricultural-export partnerships as well, this is a field of business opportunity for Japanese agriculture-related businesses.<\/p>\n Vietnam's 2030 agricultural export targets<\/h2>\nThe 2026 export target for agricultural, forestry, and fishery products set by Vietnam's Ministry of Agriculture is US$73\u201374 billion (up 10\u201311% year on year). It aims to build up from the 2025 result of about US$67.2 billion. By item, fruits and vegetables have a target of over US$10 billion a year (US$1.48 billion as of Q1 2026, up 27% year on year), and bananas are one of the key items for achieving this target.<\/p>\n There are interesting moves from the agricultural-startup angle too. Ho Chi Minh City has launched a competition event for agricultural-innovation startups (deadline July 31, 2026), soliciting technology startups across the entire value chain from production to storage, processing, and smart management. Vietnamese agriculture has begun shifting from \"volume expansion\" to \"value-addition through technology and brands.\"<\/p>\n For trends in Vietnam's agricultural exports, see Vietnam's 2026 agro-forestry-fishery export target of US$73\u201374 billion and six priority measures<\/a> where it is explained in detail. For overall fruit-export trends, refer to Vietnam's fruit and vegetable exports up 27% year on year in Q1<\/a>. The background to strawberry exports growing 2,000-fold in two years<\/a> is also an interesting success case of agricultural branding.<\/p>\nReference information<\/strong>
\n– Vietnam.vn: the 220-tonne export ceremony (official English)<\/a>
\n– DTiNews: Dong Nai banana export of 220 tonnes<\/a>
\n– VietnamPlus: Vietnamese bananas opening up the Japanese market<\/a><\/p>","protected":false},"excerpt":{"rendered":"2026\u5e744\u67082\u65e5\u3001\u30d9\u30c8\u30ca\u30e0\u30fb\u30c9\u30f3\u30ca\u30a4\u7701\u3067\u30d0\u30ca\u30ca\u8f38\u51fa\u4fc3\u9032\u5f0f\u5178\u304c\u958b\u50ac\u3055\u308c\u30017\u793e\u304b\u308911\u30b3\u30f3\u30c6\u30ca\u8a08220\u30c8\u30f3\u306e\u30ab\u30d9 […]<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[1,22,18],"tags":[],"crop_category":[],"class_list":["post-915","industry_news","type-industry_news","status-publish","hentry","category-vietnam-agri","category-export","category-vegetables"],"acf":[],"_links":{"self":[{"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/industry_news\/915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/industry_news"}],"about":[{"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/types\/industry_news"}],"wp:attachment":[{"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/media?parent=915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/categories?post=915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/tags?post=915"},{"taxonomy":"crop_category","embeddable":true,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/crop_category?post=915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} |