{"id":1536,"date":"2026-09-15T21:13:45","date_gmt":"2026-09-15T12:13:45","guid":{"rendered":"https:\/\/vietnam-agri.com\/?post_type=industry_news&#038;p=1536"},"modified":"2026-09-16T14:19:00","modified_gmt":"2026-09-16T05:19:00","slug":"tanhoa-mango-zone","status":"publish","type":"industry_news","link":"https:\/\/vietnam-agri.com\/en\/industry_news\/tanhoa-mango-zone\/","title":{"rendered":"The Mango Tan Hoa Standardizes on 30 ha; the Next Growing Region Japan's Buyers Are Scouting"},"content":{"rendered":"<p>Tan Hoa commune in Can Tho City has begun an effort to consolidate the region growing its local specialty mango, 'cat Hoa Loc,' into a standardized zone of about 30 hectares and to align the standards from cultivation to shipment into a single one. In this plan reported by a Vietnamese agriculture-and-environment paper dated September 9, 2026, the aim is to shift from unstable trading left to middlemen to a mechanism in which processing and export companies contract directly with producer groups. For Japanese importers and processors, it offers material for gauging whether they can secure early a region that can promise quality and quantity up front\u2014whether fresh, dried or as puree.<\/p>\n<h2>Why, in a 3,074-ha fruit belt, mango alone struggles to grow<\/h2>\n<p>Tan Hoa commune (x\u00e3 T\u00e2n H\u00f2a) belongs to Can Tho City in the Mekong Delta. According to local authorities, fruit-tree planting reaches 3,074 hectares in all, of which cat Hoa Loc mango accounts for about 300 hectares. The farmers involved number 849 households, and 29 growing zones across 368 hectares of fields are already registered. Tree age centers on 10\u201325 years, with some old trees exceeding 30 years remaining.<\/p>\n<p>By area alone it looks like a sufficient region, but the reality is scattered small plots, with the quality and quantity of shipments not aligned. Harvest timing and fruit size differ from field to field, and because many farmers sell to middlemen, prices are left to the market and unstable. Rising production costs, disrupted flowering and fruit set from climate change, and pest pressure have all compounded, and a structure in which the region's bargaining power is slow to grow has continued.<\/p>\n<h2>The 'order of contracting' that the roughly 30-ha standardized zone brings in<\/h2>\n<p>The heart of this plan is to start from a standardized zone of about 30 hectares in which about 70 households participate, launch a cooperative (HTX), and connect directly with companies. Participating farmers follow a unified cultivation process, keep a farming journal, and manage the materials they use. In future they aim to obtain a growing-area code and bring the fruit to a state where its history can be traced.<\/p>\n<p>Another feature is the idea of reversing the order of contracting. Rather than harvesting first and then looking for buyers as before, the company is made to present standards\u2014fruit size, ripeness, packaging and delivery date\u2014first, and the field is built to match those standards. Because the specification the buyer wants is the starting point, producers know what and how much to prepare before they grow. The idea of buying to match a specification <a href=\"https:\/\/vietnam-agri.com\/en\/industry_news\/dalat-artichoke-multivalue\/\">the case of buying Da Lat artichokes under specifications by part<\/a>- it overlaps with that too.<\/p>\n<table class=\"has-fixed-layout\">\n<thead>\n<tr>\n<th>Item<\/th>\n<th>The region until now<\/th>\n<th>The roughly 30-ha standardized zone<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Sales counterpart<\/td>\n<td>Mainly middlemen<\/td>\n<td>Direct contracts between companies and producer groups<\/td>\n<\/tr>\n<tr>\n<td>Quality variation<\/td>\n<td>Size and ripeness uneven from field to field<\/td>\n<td>Specifications unified through a uniform process and a farming journal<\/td>\n<\/tr>\n<tr>\n<td>Price<\/td>\n<td>Left to the market and unstable<\/td>\n<td>Foreseeable on a contract basis if the standards are met<\/td>\n<\/tr>\n<tr>\n<td>Tracing of history<\/td>\n<td>Nearly impossible<\/td>\n<td>Being built up with obtaining a growing-area code as the goal<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Three signs Japanese purchasing staff can read<\/h2>\n<p>First, this is not a story about volume increasing but about building a region that can make promises. Vietnamese mango has a large planted area in itself, but what Japanese store shelves and manufacturers want is raw material with uniform size and ripeness, where you can predict when and how many cases will arrive. The standardized zone could become the first plot to meet those conditions.<\/p>\n<p>Second, the fact that the starting point of the contract lies in the buyer's specification suits those who design OEM and private-brand products. For dried mango and puree, the raw material's sugar content and flesh yield determine the finished product. A region that can set specifications first and move the field accordingly makes it easier for the processing side to work out yield calculations.<\/p>\n<p>Third, developing growing-area codes and farming journals lays the groundwork for the history management asked about in export quarantine and partner audits. Whether bringing it into Japan fresh or handling it as processing material, a region that keeps history has an advantage at the entrance to negotiations. In fact, <a href=\"https:\/\/vietnam-agri.com\/en\/industry_news\/cantho-longan-globalgap\/\">in Can Tho, certified-cultivation longan fetched double the market buying price<\/a> exists, and history management tells on pricing.<\/p>\n<h2>How to view the two receptacles: fresh and processed<\/h2>\n<p>Cat Hoa Loc has smooth flesh with little fiber and suits fresh eating, while also having high suitability for processing into dried fruit and puree. At our company, Agriture, we have handled dried vegetables and dried fruit from Kyoto, and with dried and processed goods the uniformity of the raw material feeds into final quality even more directly than with fresh produce. Raw material with uneven size and ripeness rebounds as uneven drying and lower yield.<\/p>\n<p>A region that can set specifications first, like the standardized zone, is also easy to consider as a supplier of dried material to fill the between-season gaps of fresh produce. The export destinations of Vietnamese fruit are being reshuffled, and <a href=\"https:\/\/vietnam-agri.com\/en\/industry_news\/fruit-export-shift\/\">Vietnam's fruit exports are seeing their destinations change<\/a>. The interests of regions that want to diversify buyers and of the Japanese side that wants to add stable supply sources are increasingly overlapping.<\/p>\n<h2>Points the purchasing side wants to grasp<\/h2>\n<p>With a sales approach reliant on middlemen, even if you grow good fruit the price is set by the market, and even when a sizable order comes, a single household cannot fill it. Precisely because of this structural impasse, there is rationale for the region to move to a cooperative model that bundles the harvest and faces companies directly.<\/p>\n<p>For a processing company, a mechanism where the field responds once standards are presented first makes it easier to build sourcing plans. However, at the current stage where the standardized zone stays at about 30 hectares, the scale of contract volume that can be secured is still small, and it is reasonable to view it as a trial plot rather than a core supply source.<\/p>\n<p>For the Japanese purchasing side, it is realistic to entrust volume only after watching for one season whether the growing-area code and history management are actually operated, and it is safe to approach the first year on the line of verifying operational reality with small lots.<\/p>\n<h2>Three things to check after one season<\/h2>\n<p>If you add this region as a candidate, you want to track the following three points. First, whether the roughly 30-ha standardized zone launches with about 70 households as planned and the farming journal and materials management actually run. Second, how many direct contracts with companies are concluded and how far the specifications and prices become fixed. Third, whether obtaining the growing-area code gets onto a concrete schedule.<\/p>\n<p>The realistic first step is to tentatively reserve the timing of sample requests and a site visit to coincide with the next harvest. Even if a fresh-produce inquiry is difficult, as raw material for dried fruit or puree the standardized zone's fruit makes it easier to take the first step. If you can accompany the process by which the region grows into a state where it can make promises, you can secure an early place in the supply network.<\/p>\n<p>References: <a href=\"https:\/\/nongnghiepmoitruong.vn\/xoai-cat-tan-hoa-tim-duong-nang-gia-tri-d829695.html\">Nong nghiep va Moi truong, 'Xoai cat Tan Hoa tim duong nang gia tri' (September 9, 2026)<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Can Tho City's Tan Hoa cooperative is standardizing the quality of the \"Cat Hoa Loc\" mango across a roughly 30 ha standardization zone, aiming for direct contracts with companies. We read it from the perspective of developing mango growing regions for Japan.<\/p>","protected":false},"featured_media":0,"template":"","categories":[101,85],"tags":[773,151,62,15,199,377],"crop_category":[],"class_list":["post-1536","industry_news","type-industry_news","status-publish","hentry","category-branding-marketing","category-fruits","tag-773","tag-can-tho","tag-mango","tag-mekong-delta","tag-contract-farming","tag-377"],"acf":[],"_links":{"self":[{"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/industry_news\/1536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/industry_news"}],"about":[{"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/types\/industry_news"}],"wp:attachment":[{"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/media?parent=1536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/categories?post=1536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/tags?post=1536"},{"taxonomy":"crop_category","embeddable":true,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/crop_category?post=1536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}