{"id":1393,"date":"2026-07-28T05:00:00","date_gmt":"2026-07-27T20:00:00","guid":{"rendered":"https:\/\/vietnam-agri.com\/?post_type=industry_news&#038;p=1393"},"modified":"2026-07-27T22:07:53","modified_gmt":"2026-07-27T13:07:53","slug":"cantho-cacuong-farming","status":"publish","type":"industry_news","link":"https:\/\/vietnam-agri.com\/en\/industry_news\/cantho-cacuong-farming\/","title":{"rendered":"Farming the scent of banh cuon: the giant water bug economy of 250 m\u00b2 in Can Tho"},"content":{"rendered":"<p>In Phuoc Thoi ward, Can Tho city in southern Vietnam, aquaculture operator Huynh Van Tuan (42) got the artificial breeding of ca cuong (scientific name Lethocerus indicus) onto a stable track in seven tanks set on a 250-square-meter site. The local paper Dan Viet reported it on July 23, 2026. A male fetches 50,000 dong each, a female 20,000\u201325,000 dong, seed 100,000 dong, and eggs 90,000 dong per cluster (converted at 1 yen = about 162 VND, as of July 2026; 50,000 dong is about 310 yen). This insect is a material that has been used as a flavoring ingredient dripped a drop at a time into Hanoi's banh cuon or into fish sauce, positioned closer to a spice than a delicacy. The point for Japanese procurement is that its scent is shifting from wild collection to farming, becoming a raw material whose intensity can be specified by rearing conditions.<\/p>\n<h2>250 square meters, 7 tanks, males reared 10 days longer<\/h2>\n<p>According to Dan Viet, Tuan's rearing cycle is about 65 days, during which the ca cuong molts five times. Females are taken out at 65 days, and only the males are moved to a separate tank and reared on until around 75 days. The division is for the scent. The longer a male is reared, the better its form becomes, and beyond 90 days its essential oil grows richer in flavor and stronger in pungency, the paper writes. One tank is about 6 square meters. Feeding starts with tadpoles and guppies about 10 days old and switches to fry as they grow.<\/p>\n<p>The profit structure is plain. By Tuan's calculation, the average investment cost per individual is about 10,000 dong (about 60 yen). If a male sells for 50,000 dong, a margin remains. But the yield is not light. An egg cluster has roughly 100 eggs, but a level where 30 adults remain after hatching and rearing is considered a success. Annual profit is reported on the scale of several hundred million dong (300 million dong is about 1.85 million yen), with sales centered on social media and e-commerce sites and buyers concentrated in the north.<\/p>\n<h2>Why a flavoring that vanished from the paddies is now turning to farming all at once<\/h2>\n<p>Dan Viet reports that ca cuong once appeared in abundance in the rivers and paddies of the Mekong Delta but has become unseen in the wild due to changes in weather and environment. In the north the situation is similar; in a 2021 article VietnamNet reported that in the north it has become almost uncatchable due to heavy pesticide use, with what circulates mostly brought in from Laos or the south. A study of its habitat registered on Vietnam's National Science and Technology Information portal (NSTI) also positions this species as \"a rare aquatic insect listed in Vietnam's Red Data Book\" and is advancing habitat research for conservation.<\/p>\n<p>When wild collection thins, the price of the scent jumps, and to that extent farming's economics stand up. The same order of origin-building occurs with medicinal-herb materials (<a href=\"https:\/\/vietnam-agri.com\/en\/industry_news\/dilen-medicinal-root\/\">From forest to field: Quang Ninh turns the medicinal root \"dia lien,\" limited by wild harvesting, into a cultivated crop<\/a>), and ca cuong is its aquatic version. What differs is that the origin is not tied to a particular mountain village. Because it works with 250 square meters, tanks, and a small pond to supply fry, entry is spreading even to the urban fringe.<\/p>\n<h2>Lining up the figures of two origins<\/h2>\n<p>To grasp the real picture of farming, the one case in Can Tho is not enough. Nguyen Huu Duc in Phuoc Thuan commune, Tay Ninh province, handles the same insect at a scale of 45 tanks. But here it centers on <strong>selling live specimens and seed,<\/strong> with no processed goods. Lining up the two shows that scale and sales design decide the shape of revenue.<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Item<\/th>\n<th>Can Tho city (Tuan)<\/th>\n<th>Tay Ninh province (Duc)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Scale<\/td>\n<td>7 tanks, 250 m\u00b2 site<\/td>\n<td>45 tanks, about 4 m\u00b2 each<\/td>\n<\/tr>\n<tr>\n<td>Rearing density<\/td>\n<td>Not disclosed<\/td>\n<td>Commercial 200\u2013250 per 4 m\u00b2, seed use 40 per m\u00b2<\/td>\n<\/tr>\n<tr>\n<td>Adult selling price<\/td>\n<td>Male 50,000 dong (about 310 yen) \/ female 20,000\u201325,000 dong (about 123\u2013154 yen)<\/td>\n<td>30,000\u201335,000 dong (about 185\u2013216 yen)<\/td>\n<\/tr>\n<tr>\n<td>Seed<\/td>\n<td>100,000 dong\/individual (about 620 yen)<\/td>\n<td>100,000 dong\/individual (about 620 yen)<\/td>\n<\/tr>\n<tr>\n<td>Eggs<\/td>\n<td>90,000 dong\/cluster (about 560 yen)<\/td>\n<td>Not disclosed<\/td>\n<\/tr>\n<tr>\n<td>Processed goods<\/td>\n<td>Salted, grilled, vacuum-packed then frozen. Keeps for 1 year<\/td>\n<td>No handling noted<\/td>\n<\/tr>\n<tr>\n<td>Revenue<\/td>\n<td><strong>Profit<\/strong> several hundred million dong a year (300 million dong is about 1.85 million yen)<\/td>\n<td><strong>Revenue<\/strong> 20 million\u201330 million dong a month (about 120,000\u2013180,000 yen)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>The retail-side level is also worth grasping. VietnamNet reported that as of 2021, live specimens were about 3.5 million dong per kilo (about 21,600 yen), and before that they had never fallen below 5 million dong per kilo. A Hanoi vendor appearing in the same article handles, besides live specimens sourced from Laos and the south, fish sauce steeped with 10 males at 500,000 dong a bottle (about 3,086 yen), essential oil at 300,000 dong a vial (about 1,852 yen), and a 2-liter bottle of liquor at 1.2 million dong (about 7,407 yen). The general market for essential oil is 300,000\u2013800,000 dong for a 5-milliliter vial (about 1,850\u20134,940 yen), 24h reports, so the structure is one where buying processed goods is easier to handle than live specimens, both in unit price and shelf life.<\/p>\n<h2>How origins, buyers, and researchers see it<\/h2>\n<p>The relationship between rearing days and scent is spoken of as a rule of thumb. Actual harvest is at around 75 days for males, with over 90 days cited as a guide for even richer scent. Can Tho's Tuan leans toward a breeding business that sells seed and eggs and buys back live specimens from other farmers to create an exit. Tay Ninh's Duc makes monthly sales of 20 million\u201330 million dong from live-specimen sales across 45 tanks; even with the same insect, the way of making revenue differs.<\/p>\n<p>The buyers' temperature can also be read to some degree from the reporting. VietnamNet reports that this flavoring has been used in the dipping sauces of dishes such as banh cuon, bun cha, and bun thang. A September 2025 Thanh Nien article lists, as Tuan's shipment destinations, banh cuon and bun thang shops in the north. The core of demand is in northern restaurants, and a flow has formed in which southern producers sell to the north.<\/p>\n<p>The research side still puts its weight on conservation as a resource. A 2021 report in the bulletin of Hanoi National University of Education, based on field surveys in Laos, divides the habitat into five types and concludes that adult density is highest in paddy fields. Industrial expansion and conservation research as a Red-Data-Book-listed species are proceeding at the same time, and origin labeling and provenance explanations will become a part buyers are asked about going forward.<\/p>\n<h2>Three points Japanese procurement managers should grasp<\/h2>\n<p>First, untangle the species confusion. Japan's giant water bug (Kirkaldyia deyrolli) was designated on February 10, 2020 as a <strong>Specified Class II Nationally Rare Species of Wild Fauna and Flora<\/strong> under the Act on Conservation of Endangered Species of Wild Fauna and Flora, and capture and transfer for the purpose of sale or distribution are in principle prohibited. The insect-food company TAKEO explains on its own site that Lethocerus indicus, which lives commonly in Thailand and Laos, is a different species, not covered by CITES, not listed as endangered on the IUCN Red List, and not among Japan's internationally rare species under the Act on Conservation of Endangered Species. Vietnam's ca cuong is a species of the same scientific name. Unless you first sort out, for colleagues who understand that \"the giant water bug is banned from sale\" domestically, that the imported raw material is a different species, the approval process stalls.<\/p>\n<p>Next, the sorting that what you buy is not the insect but the aroma. The producer's operation of rearing males for 75 days or more, or over 90 days if you want to bring out the scent, is itself an item you can write into a specification. The idea of designing natural aroma as a raw material is on the same footing as the coconut product that brings out a pandan scent without adding flavoring (<a href=\"https:\/\/vietnam-agri.com\/en\/industry_news\/camau-pandan-coconut\/\">Pandan scent with zero flavoring: the raw-material power of Ca Mau's pandan coconut<\/a>). Whether you can specify sex, age in days, and extraction form in writing is what divides the quality of a negotiation.<\/p>\n<p>Third, the reality that lots do not stand up. Multiplying the yield of 30 adults from a 100-egg cluster by the facility scale of 7 tanks and 250 square meters, it is difficult for a single farmer to fill a year-round commercial lot. What has worked for Vietnamese spice raw materials is the form of contract cultivation that bundles multiple farmers to level out shipments (<a href=\"https:\/\/vietnam-agri.com\/en\/industry_news\/chili-contract-farming\/\">A chili that sells out as soon as it is picked: contract farming opens up Vietnamese spice raw materials<\/a>), and ca cuong needs the same design. At this stage, even if you throw a large order at one company, there is still no producer who can meet it.<\/p>\n<h2>A realistic answer: enter with processed goods, not live specimens<\/h2>\n<p>The quickest form the Japanese side can put together is procuring processed goods such as fish sauce and essential oil, not importing live specimens. When importing food for sale, an import notification under Article 27 of the Food Sanitation Act is required, and if the raw material contains toxic or harmful substances, import is in principle not allowed. Seasonings bottled on the Vietnamese side fit within a realistic range for both paperwork and temperature control, more so than live or fresh insects.<\/p>\n<p>Here, a usable guide to quality is the OCOP (One Commune One Product) star rating. For fish sauce, a Hai Phong product has earned the top rating, and this grading is beginning to become an entrance to origin selection on the Japanese side (<a href=\"https:\/\/vietnam-agri.com\/en\/industry_news\/haiphong-ocop-fishsauce\/\">Two Hai Phong fish sauces reach the top OCOP tier: why 5 stars becomes an entrance to procurement<\/a>). Ca cuong-infused fish sauce is still mostly small-scale product outside the star ratings, which, put the other way, is a stage where there remains room for Japanese buyers to get involved in making specifications.<\/p>\n<h2>Items to confirm before negotiation<\/h2>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Item to confirm<\/th>\n<th>What is known at this point<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Species name<\/td>\n<td>Lethocerus indicus. A different species from Japan's giant water bug (Kirkaldyia deyrolli)<\/td>\n<\/tr>\n<tr>\n<td>Main origins<\/td>\n<td>Phuoc Thoi ward in Can Tho city, Phuoc Thuan commune in Tay Ninh province, and others<\/td>\n<\/tr>\n<tr>\n<td>Aroma specification<\/td>\n<td>Males reared to around 75 days. Producers explain that beyond 90 days the essential oil's flavor grows richer and the pungency increases<\/td>\n<\/tr>\n<tr>\n<td>Yield<\/td>\n<td>A success level is about 30 adults from a cluster of about 100 eggs<\/td>\n<\/tr>\n<tr>\n<td>Reference price for live specimens<\/td>\n<td>Male 50,000 dong (about 310 yen) \/ female 20,000\u201325,000 dong \/ seed 100,000 dong \/ eggs 90,000 dong per cluster<\/td>\n<\/tr>\n<tr>\n<td>Reference price for processed goods<\/td>\n<td>Fish sauce (using 10 males) 500,000 dong\/bottle, essential oil 300,000 dong\/vial, liquor 1.2 million dong\/2 L bottle (2021 VietnamNet)<\/td>\n<\/tr>\n<tr>\n<td>Current sales channels<\/td>\n<td>Centered on social media and e-commerce. No fixed wholesale route established<\/td>\n<\/tr>\n<tr>\n<td>Procedures on the Japanese side<\/td>\n<td>Importing food for sale requires an import notification under Article 27 of the Food Sanitation Act (Ministry of Health, Labour and Welfare)<\/td>\n<\/tr>\n<tr>\n<td>Conversion rate<\/td>\n<td>1 yen = about 162 VND (as of July 2026)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<h2>In sum: first one cluster, then the specification<\/h2>\n<p>What the 250 square meters in Can Tho showed was the fact that the intensity of the scent can be made by managing rearing days, not by large-scale investment. What the Japanese procurement side can do now is not put out a large inquiry. The order to move in is threefold. Establish internally that Vietnam's Lethocerus indicus is a different species from Japan's regulated species, then order small quantities of essential oil and fish sauce samples from producers in Can Tho and Tay Ninh and confirm the scent's reproducibility with your own products. Only after getting that far does it become worthwhile to hand the counterpart a specification stating sex, age in days, and extraction method.<\/p>\n<p>Prices are in the midst of moving. Live specimens have come down from over 5 million dong a kilo previously, to around 3.5 million dong in 2021, to around 3 million dong in 2026 reporting, and will move further as the base of farming widens. Now, with the phase of commanding a price on scarcity nearing its end, is a short window in which buyers can present specifications and raise an origin.<\/p>\n<p><small>References: <a href=\"https:\/\/danviet.vn\/ca-cuong-la-con-gi-ma-co-gia-ban-50000-dong-con-mot-nguoi-can-tho-nuoi-thanh-cong-kiem-bon-tien-d1444751.html\" target=\"_blank\" rel=\"noopener\">D\u00e2n Vi\u1ec7t<\/a>\uff0f<a href=\"https:\/\/nongnghiepmoitruong.vn\/bi-quyet-nuoi-ca-cuong-cho-tinh-dau-dam-huong-lai-cao-d821958.html\" target=\"_blank\" rel=\"noopener\">N\u00f4ng nghi\u1ec7p v\u00e0 M\u00f4i tr\u01b0\u1eddng<\/a>\uff0f<a href=\"https:\/\/thanhnien.vn\/khoi-nghiep-nuoi-ca-cuong-ban-trung-100000-dong-o-18525091908553992.htm\" target=\"_blank\" rel=\"noopener\">Thanh Ni\u00ean<\/a>\uff0f<a href=\"https:\/\/www.24h.com.vn\/thi-truong-tieu-dung\/trai-tay-ninh-nuoi-con-bo-nuoc-khong-lo-dat-xat-ra-mieng-tung-giot-tinh-dau-c52a1759824.html\" target=\"_blank\" rel=\"noopener\">24h<\/a>\uff0f<a href=\"https:\/\/vietnamnet.vn\/loai-con-trung-giong-gian-ban-35-trieukg-nha-giau-mua-ve-huong-thom-728219.html\" target=\"_blank\" rel=\"noopener\">VietnamNet<\/a>\uff0f<a href=\"https:\/\/takeo.tokyo\/note\/action\/tagame-news\/\" target=\"_blank\" rel=\"noopener\">TAKEO<\/a>\uff0f<a href=\"https:\/\/www.mhlw.go.jp\/stf\/seisakunitsuite\/bunya\/kenkou_iryou\/shokuhin\/yunyu_kanshi\/index.html\" target=\"_blank\" rel=\"noopener\">Ministry of Health, Labour and Welfare (imported-food monitoring work)<\/a><\/small><\/p>","protected":false},"excerpt":{"rendered":"<p>\u30d9\u30c8\u30ca\u30e0\u4f1d\u7d71\u306e\u9999\u5473\u539f\u6599\u30ab\u30fc\u30af\u30aa\u30f3\u304c\u3001\u30ab\u30f3\u30c8\u30fc\u306e250\u5e73\u65b9\u30e1\u30fc\u30c8\u30eb\u30fb7\u6c34\u69fd\u3067\u91cf\u7523\u6bb5\u968e\u306b\u5165\u3063\u305f\u3002\u30aa\u30b9\u309210\u65e5\u9577\u304f\u98fc\u3046\u3068\u9999\u308a\u304c\u6fc3\u304f\u306a\u308b\u4ed5\u7d44\u307f\u3068\u751f\u4f53\u30fb\u52a0\u5de5\u54c1\u306e\u5b9f\u52e2\u4fa1\u683c\u3001\u65e5\u672c\u306e\u8abf\u9054\u5074\u304c\u7a2e\u306e\u6271\u3044\u3068\u4ed5\u69d8\u66f8\u3065\u304f\u308a\u3067\u62bc\u3055\u3048\u308b\u3079\u304d\u8ad6\u70b9\u3092\u3001\u4e8c\u3064\u306e\u7523\u5730\u306e\u6570\u5b57\u304b\u3089\u6574\u7406\u3059\u308b\u3002<\/p>","protected":false},"featured_media":0,"template":"","categories":[1],"tags":[],"crop_category":[],"class_list":["post-1393","industry_news","type-industry_news","status-publish","hentry","category-vietnam-agri"],"acf":[],"_links":{"self":[{"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/industry_news\/1393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/industry_news"}],"about":[{"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/types\/industry_news"}],"wp:attachment":[{"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/media?parent=1393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/categories?post=1393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/tags?post=1393"},{"taxonomy":"crop_category","embeddable":true,"href":"https:\/\/vietnam-agri.com\/en\/wp-json\/wp\/v2\/crop_category?post=1393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}